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Why should sport/event marketers develop proof-of-performance packages for sponsors?
value in kind (VIK).
Cost avoidance
exclusivity.
Research methods
Information that is relevant to the marketing decisions that management must make
To help sponsors justify the investment
data collection procedures
Answers specific research questions
Bank of America is the only bank affiliated with your sport/event organization. This benefit is called
value in kind (VIK).
Cost avoidance
exclusivity.
Research methods
Information that is relevant to the marketing decisions that management must make
To help sponsors justify the investment
data collection procedures
Answers specific research questions
Stephanie has completed a market-research project to identify changing consumer trends that will affect her company and its market position. She has learned many interesting demographic trends occurring in the population. What type of data should she
value in kind (VIK).
Cost avoidance
exclusivity.
Research methods
Information that is relevant to the marketing decisions that management must make
To help sponsors justify the investment
data collection procedures
Answers specific research questions
Your hockey team receives free skates from Nike as part of Nike's payment of its sponsorship fee. This arrangement is known as
value in kind (VIK).
Cost avoidance
exclusivity.
Research methods
Information that is relevant to the marketing decisions that management must make
To help sponsors justify the investment
data collection procedures
Answers specific research questions
What part of a marketing-research report would be mentioned only briefly in an oral presentation?
value in kind (VIK).
Cost avoidance
exclusivity.
Research methods
Information that is relevant to the marketing decisions that management must make
To help sponsors justify the investment
data collection procedures
Answers specific research questions
One of the main portions of a marketing report describes the research methods and the
value in kind (VIK).
Cost avoidance
exclusivity.
Research methods
Information that is relevant to the marketing decisions that management must make
To help sponsors justify the investment
data collection procedures
Answers specific research questions
Which of the following is a characteristic of an effective marketing report:
value in kind (VIK).
Cost avoidance
exclusivity.
Research methods
Information that is relevant to the marketing decisions that management must make
To help sponsors justify the investment
data collection procedures
Answers specific research questions
What type of sponsorship objective involves bartering for goods and services?
value in kind (VIK).
Cost avoidance
exclusivity.
Research methods
Information that is relevant to the marketing decisions that management must make
To help sponsors justify the investment
data collection procedures
Answers specific research questions
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