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SEM II 1.10 - 1.15
Test Description: SEM II 1.10 - 1.15
Instructions: Answer all questions to get your test result.
1) Which of the following is a characteristic of an effective marketing report:
A
Provides industry review information
B
Contains names of contributing editors
C
Explains role of executive management
D
Answers specific research questions
2) Stephanie has completed a market-research project to identify changing consumer trends that will affect her company and its market position. She has learned many interesting demographic trends occurring in the population. What type of data should she
A
All the information collected so management can decide what is important
B
Information that applies only to people not currently part of the target market
C
Information that applies only to the company's current target market
D
Information that is relevant to the marketing decisions that management must make
3) What part of a marketing-research report would be mentioned only briefly in an oral presentation?
A
Research findings
B
Research methods
C
Relevant information
D
Pertinent data
4) Copies of questionnaires, interview forms, and other technical documents are often included in what part of a marketing report?
A
Summary
B
Appendix
C
Analysis
D
Introduction
5) When writing marketing reports, researchers should make sure that they include a section about
A
regulations
B
qualifications
C
populations.
D
limitations
6) One of the main portions of a marketing report describes the research methods and the
A
technical terminology.
B
data collection procedures
C
consulting expenses.
D
industry review standards.
7) An effective method of presenting complex report findings and recommendations to a large group of managers involves the use of
A
handmade graphics
B
computer software.
C
scientific data.
D
informal outlines
8) What type of sponsorship objective involves bartering for goods and services?
A
activation
B
Cost avoidance
C
promotion
D
revenue generation
9) Wheelz wants to market its product line of in-line skates to young males under the age of 35. Which of the following sponsorship opportunities would best attract the exposure the company seeks on a very limited budget:
A
Olympic opening ceremony
B
Affinity-sporting event
C
Pro-football game
D
Extreme-sporting event
10) Obtaining the right to name a sport or entertainment event is often one of the objectives of a(n)
A
franchise arrangement.
B
licensing agreement
C
affiliation
D
sponsorship
11) Which of the following would an event marketer most probably contact when seeking sponsorship for an upcoming auto race:
A
Athletic competitors
B
Nonprofit organizations
C
Charitable organizations
D
Related businesses
12) Sport/Event marketers often identify the sponsorship potential of a specific business by researching the company's sponsorship history and understanding its
A
manufacturing methods.
B
sponsorship objectives.
C
quantity standards.
D
financial policies.
13) Why should sport/event marketers develop proof-of-performance packages for sponsors?
A
To help sponsors justify the investment
B
To explain the type of sport/event
C
To provide information about the facility
D
To list the important participants
14) Taco Bell doesn't want its message to get lost among the messages of your team's other sponsors, so you offer to name the pregame show The Taco Bell Pregame Report. This benefit is called
A
ownership.
B
sales and sampling opportunities.
C
fund-raising opportunities
D
exclusivity
15) Your hockey team receives free skates from Nike as part of Nike's payment of its sponsorship fee. This arrangement is known as
A
exploitation.
B
value in kind (VIK).
C
relationship marketing.
D
exclusivity.
16) A salesperson says to a potential client, The arena's luxury boxes have plenty of space to entertain your business clients, and our catering staff can help you plan your menu needs for game-day festivities. What is the salesperson doing in this situa
A
Reaching closure
B
Describing amenities
C
Determining needs
D
Addressing objections
17) Which of the following is the first step in a sponsorship presentation:
A
Create interest in the sponsorship opportunity.
B
Give event details.
C
Explain how the prospective sponsor can get involve
D
Create interest in your organization or event.
18) What is the best way to present your proposal to potential sponsor companies?
A
through the mail
B
in person
C
Over the phone
D
via teleconference
19) Bank of America is the only bank affiliated with your sport/event organization. This benefit is called
A
presenting sponsorship.
B
value in kind (VIK).
C
exclusivity.
D
ownership.
20) When writing a proposal for a potential sponsor, sport/event marketers should clearly emphasize sponsorship value and:
A
benefits
B
liability
C
deadlines.
D
confidentiality
*select an answer for all questions
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