Sports Marketing Chapter 2 Part II

Match it! Select the correct answer from the pull down...Good luck!

Amanda's family travels to one of the NASCAR races every year. This is an example of a(n) ________ influencing the sports consumption decision.

If the FCI shows that the average cost of attending a Memphis Grizzlies basketball game is below the league average, a good marketing strategy would most likely be to

An effective marketing strategy to reach geographic-based fans would most likely be to

Robert is the marketing manager for a minor league baseball team. He has noticed a large group of individuals who attend games to interact with each other. They don't pay much attention to the game itself. To attract these types of individuals to mor

A desire to have a sensory experience that elicits pleasure, fun, or excitement is a(n)

Emily started playing basketball when she was 8 years old. As a result, she became an avid fan of the local women's professional basketball team. This is an example of ________ path to fan identification with a sport.

According to the FCI statistics for major sports, which of the following has the highest average league costs?

A consumer's desire to achieve some functional benefit from using a good or service is a(n)