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Social motives that influence sports consumption include
utilitarian consumption motive
situation-based
self-esteem
family and group affiliation
hedonic consumption motive
advertise the value of attending games
family members
situation-based
A consumer's desire to achieve some functional benefit from using a good or service is a(n)
utilitarian consumption motive
situation-based
self-esteem
family and group affiliation
hedonic consumption motive
advertise the value of attending games
family members
situation-based
A low-involvement fan segment would be
utilitarian consumption motive
situation-based
self-esteem
family and group affiliation
hedonic consumption motive
advertise the value of attending games
family members
situation-based
A desire to have a sensory experience that elicits pleasure, fun, or excitement is a(n)
utilitarian consumption motive
situation-based
self-esteem
family and group affiliation
hedonic consumption motive
advertise the value of attending games
family members
situation-based
Josh lives in St. Louis and is constantly telling his friends, We won the World Series in reference to the St. Louis Cardinals baseball team winning the World Series. This is an example of the psychological motive of
utilitarian consumption motive
situation-based
self-esteem
family and group affiliation
hedonic consumption motive
advertise the value of attending games
family members
situation-based
If the FCI shows that the average cost of attending a Memphis Grizzlies basketball game is below the league average, a good marketing strategy would most likely be to
utilitarian consumption motive
situation-based
self-esteem
family and group affiliation
hedonic consumption motive
advertise the value of attending games
family members
situation-based
What has the greatest impact on the sport and team an individual follows?
utilitarian consumption motive
situation-based
self-esteem
family and group affiliation
hedonic consumption motive
advertise the value of attending games
family members
situation-based
Stephanie hardly ever watches football, but she will watch the Super Bowl every year. This is an example of ________ involvement.
utilitarian consumption motive
situation-based
self-esteem
family and group affiliation
hedonic consumption motive
advertise the value of attending games
family members
situation-based
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