A consumer's desire to achieve some functional benefit from using a good or service is a(n)

A desire to have a sensory experience that elicits pleasure, fun, or excitement is a(n)

Which of the following purchases by Christopher most likely indicates a utilitarian consumption motive?

Social motives that influence sports consumption include

Amanda's family travels to one of the NASCAR races every year. This is an example of a(n) ________ influencing the sports consumption decision.

Josh lives in St. Louis and is constantly telling his friends, We won the World Series in reference to the St. Louis Cardinals baseball team winning the World Series. This is an example of the psychological motive of

After spending a long week at work, Andrew enjoys going to a sporting event over the weekend. In fact, he will often attend two or three events if possible. This is an example of the psychological motive of

Sarah enjoys NASCAR, especially Talladega. She goes to races as often as she can. She likes the high speeds of the cars and the chance of a multiple-car wreck. This is an example of which personal motive for sports consumption?

A low-involvement fan segment would be

Stephanie hardly ever watches football, but she will watch the Super Bowl every year. This is an example of ________ involvement.

David supports the local high school football team by attending every game, even though he does not have any child playing on the team. He seldom watches any football games on TV and has never attended a professional football game. This is most likel

An effective marketing strategy to reach geographic-based fans would most likely be to

Paths to fan identification with a sports brand include the following except

Liz almost idolizes one of the players on the local hockey team. She has posters in her room of him and follows him on Facebook, Twitter, and on the team's website. Liz's path to identification with the hockey team is based on

What has the greatest impact on the sport and team an individual follows?

Emily started playing basketball when she was 8 years old. As a result, she became an avid fan of the local women's professional basketball team. This is an example of ________ path to fan identification with a sport.

Megan is weighing a decision to attend either a professional football game or a baseball game in San Francisco. She knows there are more opportunities to attend the baseball game than the football game. In terms of perceived options, this situation i

If the FCI shows that the average cost of attending a Memphis Grizzlies basketball game is below the league average, a good marketing strategy would most likely be to

According to the FCI statistics for major sports, which of the following has the highest average league costs?

Robert is the marketing manager for a minor league baseball team. He has noticed a large group of individuals who attend games to interact with each other. They don't pay much attention to the game itself. To attract these types of individuals to mor

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