Sports Marketing Ch 1 II

Match it! Select the correct answer from the pull down...Good luck!

The ________ era was between 1950 and 1990 and is characterized by the explosive growth of the sports industry because sports could be viewed in homes.

87) Decisions about the location of a sports product are referred to as ________ decisions.

Jacob really enjoys playing fantasy baseball and spends hours every week online learning about players and playing games. This is an example of which unique characteristic of sports marketing?

The ________ era was between 1900 and 1950 and is considered the infancy of the sports industry in the United States.

Strategies are

During the ________ era fans had the technological capability to initiate contact with a sports brand and talk with each other through venues such as Facebook and Twitter.

Creating, maintaining, and enhancing long-term relationships with individual customers as well as stakeholders for mutual benefit is

The ________ era was between 1990 and 2010 and is characterized by the increased popularity of the Internet for accessing sports information.