When a sports property positions itself as entertainment, the concept of positioning challenge implies

Jacob really enjoys playing fantasy baseball and spends hours every week online learning about players and playing games. This is an example of which unique characteristic of sports marketing?

Creating, maintaining, and enhancing long-term relationships with individual customers as well as stakeholders for mutual benefit is

Marketing experts estimate it costs ________ times more to attract a new customer than it does to retain a current customer.

All of the following are external factors that influence sports marketing decisions except

The ________ era was between 1900 and 1950 and is considered the infancy of the sports industry in the United States.

The ________ era was between 1950 and 1990 and is characterized by the explosive growth of the sports industry because sports could be viewed in homes.

The ________ era was between 1990 and 2010 and is characterized by the increased popularity of the Internet for accessing sports information.

During the ________ era fans had the technological capability to initiate contact with a sports brand and talk with each other through venues such as Facebook and Twitter.

The increase in investments in sports sponsorships is due to the following reasons except

A major sporting event can have the most impact on a local community through

Jessica enjoys running and often participates in marathons. This would be an example of which customer-driven factor in the growth of sports and sports marketing?

In terms of the 5 P's of sports entertainment marketing, promotion focuses on

Strategies are

A statement of what an organization does, who it serves, and its goals is

An organization's ________ is (are) attributes or characteristics that matter to stakeholders, employees, customers, and local communities, such as being family-friendly.

87) Decisions about the location of a sports product are referred to as ________ decisions.

Teachers: Create FREE classroom games with your questions Click for more info!
©2007-2024 Review Game Zone | About | Privacy | Contact | Terms | Site Map