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What is a benefit of having managers and researchers on the same page about the marketing-research problem?
exploratory
To develop a profile of the typical customer
It keeps the business from wasting resources.
A marketer tells a customer that s/he is conducting research and then begins a sales pitch
experimental
Less expensive to collect than primary data
descriptive
How many people to survey
What type of research would a business conduct if it wanted to identify potential issues or opportunities?
exploratory
To develop a profile of the typical customer
It keeps the business from wasting resources.
A marketer tells a customer that s/he is conducting research and then begins a sales pitch
experimental
Less expensive to collect than primary data
descriptive
How many people to survey
A business has identified a sample of the population that it plans to survey to determine who is using their product in a foreign country. What research design should it use?
exploratory
To develop a profile of the typical customer
It keeps the business from wasting resources.
A marketer tells a customer that s/he is conducting research and then begins a sales pitch
experimental
Less expensive to collect than primary data
descriptive
How many people to survey
What is an advantage of using secondary data in a marketing-research project?
exploratory
To develop a profile of the typical customer
It keeps the business from wasting resources.
A marketer tells a customer that s/he is conducting research and then begins a sales pitch
experimental
Less expensive to collect than primary data
descriptive
How many people to survey
Which situation is an example of SUGGING?
exploratory
To develop a profile of the typical customer
It keeps the business from wasting resources.
A marketer tells a customer that s/he is conducting research and then begins a sales pitch
experimental
Less expensive to collect than primary data
descriptive
How many people to survey
How could a business use marketing-research data it has gathered about the average age, income, educational levels, and spending patterns of area consumers?
exploratory
To develop a profile of the typical customer
It keeps the business from wasting resources.
A marketer tells a customer that s/he is conducting research and then begins a sales pitch
experimental
Less expensive to collect than primary data
descriptive
How many people to survey
What research approach do businesses often use to test new product ideas?
exploratory
To develop a profile of the typical customer
It keeps the business from wasting resources.
A marketer tells a customer that s/he is conducting research and then begins a sales pitch
experimental
Less expensive to collect than primary data
descriptive
How many people to survey
What question does establishing a sampling plan for a research project answer?
exploratory
To develop a profile of the typical customer
It keeps the business from wasting resources.
A marketer tells a customer that s/he is conducting research and then begins a sales pitch
experimental
Less expensive to collect than primary data
descriptive
How many people to survey
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