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How could a business use marketing-research data it has gathered about the average age, income, educational levels, and spending patterns of area consumers?
descriptive
experimental
random sampling
exploratory
A marketer tells a customer that s/he is conducting research and then begins a sales pitch
It keeps the business from wasting resources.
Chance
To develop a profile of the typical customer
The TUV Company wants to conduct marketing research by surveying a sample of its vast customer base. What should companies use to reduce the possibility of bias?
descriptive
experimental
random sampling
exploratory
A marketer tells a customer that s/he is conducting research and then begins a sales pitch
It keeps the business from wasting resources.
Chance
To develop a profile of the typical customer
Which situation is an example of SUGGING?
descriptive
experimental
random sampling
exploratory
A marketer tells a customer that s/he is conducting research and then begins a sales pitch
It keeps the business from wasting resources.
Chance
To develop a profile of the typical customer
A business has identified a sample of the population that it plans to survey to determine who is using their product in a foreign country. What research design should it use?
descriptive
experimental
random sampling
exploratory
A marketer tells a customer that s/he is conducting research and then begins a sales pitch
It keeps the business from wasting resources.
Chance
To develop a profile of the typical customer
What is a benefit of having managers and researchers on the same page about the marketing-research problem?
descriptive
experimental
random sampling
exploratory
A marketer tells a customer that s/he is conducting research and then begins a sales pitch
It keeps the business from wasting resources.
Chance
To develop a profile of the typical customer
When marketers sampled 100 15-year-old girls, they found that they all were 5 feet 2 inches tall. What type of sampling error contributed to this finding
descriptive
experimental
random sampling
exploratory
A marketer tells a customer that s/he is conducting research and then begins a sales pitch
It keeps the business from wasting resources.
Chance
To develop a profile of the typical customer
What type of research would a business conduct if it wanted to identify potential issues or opportunities?
descriptive
experimental
random sampling
exploratory
A marketer tells a customer that s/he is conducting research and then begins a sales pitch
It keeps the business from wasting resources.
Chance
To develop a profile of the typical customer
What research approach do businesses often use to test new product ideas?
descriptive
experimental
random sampling
exploratory
A marketer tells a customer that s/he is conducting research and then begins a sales pitch
It keeps the business from wasting resources.
Chance
To develop a profile of the typical customer
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