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What is an advantage of using secondary data in a marketing-research project?
exploratory
A marketer tells a customer that s/he is conducting research and then begins a sales pitch
experimental
To develop a profile of the typical customer
Less expensive to collect than primary data
Problems that company decision-makers identify are often just symptoms of larger problems that need to be researched
It keeps the business from wasting resources.
random sampling
What research approach do businesses often use to test new product ideas?
exploratory
A marketer tells a customer that s/he is conducting research and then begins a sales pitch
experimental
To develop a profile of the typical customer
Less expensive to collect than primary data
Problems that company decision-makers identify are often just symptoms of larger problems that need to be researched
It keeps the business from wasting resources.
random sampling
What type of research would a business conduct if it wanted to identify potential issues or opportunities?
exploratory
A marketer tells a customer that s/he is conducting research and then begins a sales pitch
experimental
To develop a profile of the typical customer
Less expensive to collect than primary data
Problems that company decision-makers identify are often just symptoms of larger problems that need to be researched
It keeps the business from wasting resources.
random sampling
What is a benefit of having managers and researchers on the same page about the marketing-research problem?
exploratory
A marketer tells a customer that s/he is conducting research and then begins a sales pitch
experimental
To develop a profile of the typical customer
Less expensive to collect than primary data
Problems that company decision-makers identify are often just symptoms of larger problems that need to be researched
It keeps the business from wasting resources.
random sampling
How could a business use marketing-research data it has gathered about the average age, income, educational levels, and spending patterns of area consumers?
exploratory
A marketer tells a customer that s/he is conducting research and then begins a sales pitch
experimental
To develop a profile of the typical customer
Less expensive to collect than primary data
Problems that company decision-makers identify are often just symptoms of larger problems that need to be researched
It keeps the business from wasting resources.
random sampling
Which statement about marketing research problems is true?
exploratory
A marketer tells a customer that s/he is conducting research and then begins a sales pitch
experimental
To develop a profile of the typical customer
Less expensive to collect than primary data
Problems that company decision-makers identify are often just symptoms of larger problems that need to be researched
It keeps the business from wasting resources.
random sampling
The TUV Company wants to conduct marketing research by surveying a sample of its vast customer base. What should companies use to reduce the possibility of bias?
exploratory
A marketer tells a customer that s/he is conducting research and then begins a sales pitch
experimental
To develop a profile of the typical customer
Less expensive to collect than primary data
Problems that company decision-makers identify are often just symptoms of larger problems that need to be researched
It keeps the business from wasting resources.
random sampling
Which situation is an example of SUGGING?
exploratory
A marketer tells a customer that s/he is conducting research and then begins a sales pitch
experimental
To develop a profile of the typical customer
Less expensive to collect than primary data
Problems that company decision-makers identify are often just symptoms of larger problems that need to be researched
It keeps the business from wasting resources.
random sampling
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