Review Game Zone
Flash Cards
(current)
Games
Teachers
Search
NEW Marketing 4.09 - 4.12
Test Description: 4.09 - 4.12
Instructions: Answer all questions to get your test result.
1) Which situation is an example of SUGGING?
A
A salesperson offers a customer the opportunity to try an expensive product free of charge
B
A business promotes a product by sending samples to its customers without authorization
C
A telemarketer asks a customer if s/he knows anyone who would want to buy a certain product
D
A marketer tells a customer that s/he is conducting research and then begins a sales pitch
2) How could a business use marketing-research data it has gathered about the average age, income, educational levels, and spending patterns of area consumers?
A
To create a mailing list for the business
B
To establish an appropriate operating budget
C
To develop a profile of the typical customer
D
To identify problems within the business
3) Which statement about marketing research problems is true?
A
Marketing research problems are commonly based on specific research objectives and research instruments.
B
Company decision-makers typically finalize marketing research problems prior to involving marketing researchers
C
Problems that company decision-makers identify are often just symptoms of larger problems that need to be researched
D
Marketing research problems are usually only needed when marketing researchers plan to gather external information
4) What is a benefit of having managers and researchers on the same page about the marketing-research problem?
A
It keeps the business from wasting resources.
B
It ensures favorable results from the study.
C
It allows the two parties to avoid establishing research objectives.
D
It improves the business's market share
5) What is the most significant reason why marketing research is important to businesses?
A
It contributes to business success.
B
It helps the business to base decisions on opinions.
C
It makes competitors take notice of the business.
D
It improves financial management
6) What is an advantage of using secondary data in a marketing-research project?
A
More relevant than primary data
B
More up-to-date than primary data
C
Less expensive to collect than primary data
D
Less likely to be available to competitors
7) When marketers sampled 100 15-year-old girls, they found that they all were 5 feet 2 inches tall. What type of sampling error contributed to this finding
A
The way the question was asked
B
Interviewer bias
C
Chance
D
Non-response
8) What question does establishing a sampling plan for a research project answer?
A
How many people to survey
B
Why the issue is important
C
When to conduct an interview
D
What type of product to study
9) What research approach do businesses often use to test new product ideas?
A
experimental
B
Questioning
C
recording
D
technological
10) The TUV Company wants to conduct marketing research by surveying a sample of its vast customer base. What should companies use to reduce the possibility of bias?
A
telephone interviews
B
Personal interviews
C
referral sampling
D
random sampling
11) What type of research would a business conduct if it wanted to identify potential issues or opportunities?
A
Descriptive
B
exploratory
C
experimental
D
casual
12) A business has identified a sample of the population that it plans to survey to determine who is using their product in a foreign country. What research design should it use?
A
casual
B
experimental
C
Exploratory
D
descriptive
*select an answer for all questions
Check Results & Get Answers
Play Games with the Questions Above
Teachers: Create FREE classroom games with your questions
Click for more info!
©2007-2024
ReviewGameZone.com
|
About
|
Privacy
|
Contact
|
Terms
|
Site Map
WAIT! Find what you needed?
×
Still Looking for the Answers?
Have Another Question?
Play a Review Game with These Questions?
Want to Make Your Own Test Like This One?