NEW SEM I 4.03

Match it! Select the correct answer from the pull down...Good luck!

When sport/event marketers use ongoing, two-way communication to build trust and goodwill with the media, they are creating a(n) ____________ relationship.

Following a rash of newspaper criticism for being overpaid, a multimillion-dollar athlete signed up to be a volunteer spokesperson for Special Olympics. What was the athlete attempting to accomplish by promoting this move to the press?

What do sport/event planners often develop to encourage television and newspaper coverage?

When writing news releases, businesses should avoid including their

What information should a business obtain to get its news releases used?

What do professional sport teams design for use during games that often become promotional tools because fans take them home?

When a sport organization employee creates a promotional script for a sport announcer to read during a pregame award ceremony, the employee should

What do businesses often include with a news release to attract an editor's attention: