NEW SEM I 4.03

Match it! Select the correct answer from the pull down...Good luck!

One reason sport/event organizers often plan a day to give the media an opportunity to visit the site in advance is to encourage the media to

Which of the following do event organizers often include in an event to add interest and excitement to the event:

Why is it important for professional sport organization to develop relationships with the media?

When sport/event marketers use ongoing, two-way communication to build trust and goodwill with the media, they are creating a(n) ____________ relationship.

Which of the following is an advantage to a sport organization that develops an interactive relationship with the broadcast and print media:

When writing news releases, businesses should avoid including their

What do sport/event planners often develop to encourage television and newspaper coverage?

Ms. Johnson did not proofread a news release before it was mailed to the media, and several errors were found later. In order to minimize the damage that may result, Ms. Johnson should