Following a rash of newspaper criticism for being overpaid, a multimillion-dollar athlete signed up to be a volunteer spokesperson for Special Olympics. What was the athlete attempting to accomplish by promoting this move to the press?

Sport/event organizations develop and generate newsletters to

What information should a business obtain to get its news releases used?

Which of the following is an advantage to a sport organization that develops an interactive relationship with the broadcast and print media:

Why is it important for professional sport organization to develop relationships with the media?

To develop positive relationships with the media, an advertising agency's public-relations director must be

What do businesses need to remember after they send a news release to the media?

What do sport/event planners often develop to encourage television and newspaper coverage?

When writing news releases, businesses should avoid including their

Developing positive relationships with people who work for local television stations and newspaper publishers is a way for an advertising agency to generate _______ for its clients.

Ms. Johnson did not proofread a news release before it was mailed to the media, and several errors were found later. In order to minimize the damage that may result, Ms. Johnson should

One reason sport/event organizers often plan a day to give the media an opportunity to visit the site in advance is to encourage the media to

What do businesses often include with a news release to attract an editor's attention:

When sport/event marketers use ongoing, two-way communication to build trust and goodwill with the media, they are creating a(n) ____________ relationship.

When a sport organization employee creates a promotional script for a sport announcer to read during a pregame award ceremony, the employee should

What do professional sport teams design for use during games that often become promotional tools because fans take them home?

The purpose of designing an event program that contains space for advertisements is to

Which of the following do event organizers often include in an event to add interest and excitement to the event:

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