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NEW SEM I 4.03 - 4.04
Test Description: 4.03 - 4.04
Instructions: Answer all questions to get your test result.
1) Following a rash of newspaper criticism for being overpaid, a multimillion-dollar athlete signed up to be a volunteer spokesperson for Special Olympics. What was the athlete attempting to accomplish by promoting this move to the press?
A
Gain more income
B
Attract a new sponsor
C
Overcome negative publicity
D
Obtain a tax deduction
2) Sport/event organizations develop and generate newsletters to
A
prepare for problems.
B
communicate with the public
C
notify the media
D
obtain feedback from sponsors
3) What information should a business obtain to get its news releases used?
A
Network affiliation
B
Publisher's name
C
Advertising rates
D
Media deadlines
4) Which of the following is an advantage to a sport organization that develops an interactive relationship with the broadcast and print media:
A
Reduces organizational crisis risks
B
Decreases the need for a public-relations plan
C
Ensures confidential information exchanges
D
Builds mutually favorable relationships
5) Why is it important for professional sport organization to develop relationships with the media?
A
To prevent the release of information to the public
B
To obtain endorsement deals with professional athletes
C
To maximize favorable news and event coverage
D
To reduce the need to obtain alternate sources of income
6) To develop positive relationships with the media, an advertising agency's public-relations director must be
A
organized and distant.
B
approachable and aggressive
C
impressionable and suspicious.
D
honest and professional.
7) What do businesses need to remember after they send a news release to the media?
A
The business should continuously are willing to publish all the news releases they receive.
B
Media outlets will only use press releases for businesses that purchase advertising.
C
Most magazines and newspapers are willing to publish all the news releases they receive.
D
The editor decides whether to publish or broadcast the release.
8) What do sport/event planners often develop to encourage television and newspaper coverage?
A
Local contests
B
Creative themes
C
Media guides
D
Sales promotions
9) When writing news releases, businesses should avoid including their
A
statistics
B
opinions.
C
goals
D
locations
10) Developing positive relationships with people who work for local television stations and newspaper publishers is a way for an advertising agency to generate _______ for its clients.
A
publicity
B
cash
C
sales promotion
D
new markets
11) Ms. Johnson did not proofread a news release before it was mailed to the media, and several errors were found later. In order to minimize the damage that may result, Ms. Johnson should
A
call the media to give the correct information
B
say nothing, but proofread future releases
C
ask another employee to handle the problem
D
wait for the media to contact the business
12) One reason sport/event organizers often plan a day to give the media an opportunity to visit the site in advance is to encourage the media to
A
pick up their credentials.
B
set up broadcast equipment.
C
hold a press conference.
D
publicize the preparations.
13) What do businesses often include with a news release to attract an editor's attention:
A
Thank-you letter
B
Captioned photograph
C
Reference list
D
Promotional souvenir
14) When sport/event marketers use ongoing, two-way communication to build trust and goodwill with the media, they are creating a(n) ____________ relationship.
A
comprehensive B. interactive C. reactive D. exclusive
B
interactive
C
reactive
D
exclusive
15) When a sport organization employee creates a promotional script for a sport announcer to read during a pregame award ceremony, the employee should
A
number the copy pages in reverse chronological
B
make sure the final copy is single-spaced and the typeface is bold. D. identify name pronunciations that might be difficul
C
identify name pronunciations that might be difficult to read
D
include a joke in the introduction to capture the audience's attention.
16) What do professional sport teams design for use during games that often become promotional tools because fans take them home?
A
samples
B
tickets
C
Posters
D
programs
17) The purpose of designing an event program that contains space for advertisements is to
A
get more people to buy the program.
B
promote the team
C
pay less money for program printing costs.
D
generate more revenue
18) Which of the following do event organizers often include in an event to add interest and excitement to the event:
A
Long intermission
B
Dress rehearsal
C
Celebrity appearance
D
Sponsor recognition
*select an answer for all questions
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