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Sport/event industries often use the electronic media to
motivate customers to buy
Direct marketing
auto racing enthusiasts.
Multimedia messaging services (MMS)
They should include a call to action.
snowboard retailer
Text message with coupon
Sponsoring a web site
Currently, which of the following mobile advertising strategies has been most successful
motivate customers to buy
Direct marketing
auto racing enthusiasts.
Multimedia messaging services (MMS)
They should include a call to action.
snowboard retailer
Text message with coupon
Sponsoring a web site
To generate excitement about its newly remodeled facilities, Wilmer's Hotel plans to send advertising messages to past guests via their cell phones. Each message will contain a brief video showcasing new features and services that the hotel offers.
motivate customers to buy
Direct marketing
auto racing enthusiasts.
Multimedia messaging services (MMS)
They should include a call to action.
snowboard retailer
Text message with coupon
Sponsoring a web site
Which of the following statements regarding direct-mail marketing campaigns is true
motivate customers to buy
Direct marketing
auto racing enthusiasts.
Multimedia messaging services (MMS)
They should include a call to action.
snowboard retailer
Text message with coupon
Sponsoring a web site
A tire producer is most likely to advertise its products on a website that interests
motivate customers to buy
Direct marketing
auto racing enthusiasts.
Multimedia messaging services (MMS)
They should include a call to action.
snowboard retailer
Text message with coupon
Sponsoring a web site
Which of the following best enables marketers to target specific groups of customers so that the marketers can focus their promotional efforts to get the best results:
motivate customers to buy
Direct marketing
auto racing enthusiasts.
Multimedia messaging services (MMS)
They should include a call to action.
snowboard retailer
Text message with coupon
Sponsoring a web site
Which of the following is an example of online advertising:
motivate customers to buy
Direct marketing
auto racing enthusiasts.
Multimedia messaging services (MMS)
They should include a call to action.
snowboard retailer
Text message with coupon
Sponsoring a web site
Which of the following types of sport/event businesses would be most likely to place a banner advertisement on a ski resort's web site:
motivate customers to buy
Direct marketing
auto racing enthusiasts.
Multimedia messaging services (MMS)
They should include a call to action.
snowboard retailer
Text message with coupon
Sponsoring a web site
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