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Which of the following is a characteristic of most online banner advertisements
fantasy sports.
Interactive
auto racing enthusiasts.
HTML text
motivate customers to buy
Multimedia messaging services (MMS)
Sponsoring a web site
Text message with coupon
Which of the following is most likely to be visible to search engine spiders:
fantasy sports.
Interactive
auto racing enthusiasts.
HTML text
motivate customers to buy
Multimedia messaging services (MMS)
Sponsoring a web site
Text message with coupon
A tire producer is most likely to advertise its products on a website that interests
fantasy sports.
Interactive
auto racing enthusiasts.
HTML text
motivate customers to buy
Multimedia messaging services (MMS)
Sponsoring a web site
Text message with coupon
Sport/event industries often use the electronic media to
fantasy sports.
Interactive
auto racing enthusiasts.
HTML text
motivate customers to buy
Multimedia messaging services (MMS)
Sponsoring a web site
Text message with coupon
To attract fans to their web sites, professional sport organizations, media outlets, and entrepreneurs offer online simulations that allow fans to build their own sport teams and compete against other fans' sport teams. This growing industry is refer
fantasy sports.
Interactive
auto racing enthusiasts.
HTML text
motivate customers to buy
Multimedia messaging services (MMS)
Sponsoring a web site
Text message with coupon
Which of the following is an example of online advertising:
fantasy sports.
Interactive
auto racing enthusiasts.
HTML text
motivate customers to buy
Multimedia messaging services (MMS)
Sponsoring a web site
Text message with coupon
To generate excitement about its newly remodeled facilities, Wilmer's Hotel plans to send advertising messages to past guests via their cell phones. Each message will contain a brief video showcasing new features and services that the hotel offers.
fantasy sports.
Interactive
auto racing enthusiasts.
HTML text
motivate customers to buy
Multimedia messaging services (MMS)
Sponsoring a web site
Text message with coupon
Currently, which of the following mobile advertising strategies has been most successful
fantasy sports.
Interactive
auto racing enthusiasts.
HTML text
motivate customers to buy
Multimedia messaging services (MMS)
Sponsoring a web site
Text message with coupon
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