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NEW SEM 3.04 - 3.05
Test Description: 3.04-3.05
Instructions: Answer all questions to get your test result.
1) A tire producer is most likely to advertise its products on a website that interests
A
marathon runners.
B
auto racing enthusiasts.
C
fitness trainers
D
tennis fans
2) To generate excitement about its newly remodeled facilities, Wilmer's Hotel plans to send advertising messages to past guests via their cell phones. Each message will contain a brief video showcasing new features and services that the hotel offers.
A
Multimedia messaging services (MMS)
B
Short messaging services (SMS)
C
Complex messaging services (CMS)
D
Digitized messaging services (DMS)
3) Which of the following is a characteristic of most online banner advertisements
A
Interactive
B
Selective
C
Restrictive
D
Productive
4) To attract fans to their web sites, professional sport organizations, media outlets, and entrepreneurs offer online simulations that allow fans to build their own sport teams and compete against other fans' sport teams. This growing industry is refer
A
data interchange
B
game works
C
fantasy sports.
D
online exchange
5) How does a professional sports team earn revenue when it permits games to appear on television?
A
Participating in merchandising programs.
B
Endorsing celebrities
C
Sponsoring charitable events
D
Selling broadcast rights
6) Which of the following types of sport/event businesses would be most likely to place a banner advertisement on a ski resort's web site:
A
Rock-climbing boot retailer
B
snowboard retailer
C
Cross-training equipment distributor
D
shoe manufacturer
7) Currently, which of the following mobile advertising strategies has been most successful
A
Text message with coupon
B
Rich media
C
Banner ad campaign
D
Cross-platform campaign
8) Which of the following is an effective design technique that adds a personal touch to a direct-mail piece?
A
Placing the return address at the bottom of the envelope
B
Addressing the recipient as “Current Resident” on the mailing label
C
Stamping Open Now in neon pink on the back of the envelope
D
Using a font that looks like handwriting in the envelope's address section
9) Which of the following statements regarding direct-mail marketing campaigns is true
A
They should contain detailed data.
B
They are highly cost-efficient.
C
They are easy to track.
D
They should include a call to action.
10) Which of the following is most likely to be visible to search engine spiders:
A
java applets
B
HTML text
C
Flash files
D
image
11) Which of the following best enables marketers to target specific groups of customers so that the marketers can focus their promotional efforts to get the best results:
A
Direct marketing
B
sales promotion
C
Advertising
D
publicity
12) Which of the following is an example of online advertising:
A
Providing information
B
Sponsoring a web site
C
Hosting chat rooms
D
Giving away gifts
13) Sport/event industries often use the electronic media to
A
motivate customers to buy
B
attract advertising support.
C
encourage athletes to participate
D
conduct worldwide research.
14) A business places a matrix on a promotional sign that potential customers can scan with their smartphones. After scanning the matrix, potential customers have digital coupons in their smartphones, which they use to obtain discounted products
A
quick-response codes
B
reverse-messaging features.
C
cable-network tags
D
reciept-verification applications
*select an answer for all questions
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