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Which of the following technological tools helps a business's employees simultaneously access the same information about the business's products?
Eliminating products that are slow sellers
Mass customization
The Simpson Company embellishes the information that it places on its product labels
Intranet
Modify the product to renew customer interest
It reflects the image of the business.
Tracking visitors to their web sites
By finding new uses for the product
Five years after a new product has been introduced, sales begin to level off because customers are purchasing the competitor's brand. What strategy would be most appropriate to use in this situation?
Eliminating products that are slow sellers
Mass customization
The Simpson Company embellishes the information that it places on its product labels
Intranet
Modify the product to renew customer interest
It reflects the image of the business.
Tracking visitors to their web sites
By finding new uses for the product
Why is the quality level of a product an important product/service management decision?
Eliminating products that are slow sellers
Mass customization
The Simpson Company embellishes the information that it places on its product labels
Intranet
Modify the product to renew customer interest
It reflects the image of the business.
Tracking visitors to their web sites
By finding new uses for the product
What is a technologically advanced method that allows businesses to produce products that are specialized for a very few customers?
Eliminating products that are slow sellers
Mass customization
The Simpson Company embellishes the information that it places on its product labels
Intranet
Modify the product to renew customer interest
It reflects the image of the business.
Tracking visitors to their web sites
By finding new uses for the product
Which of the following is a way that a business can extend the life cycle of an established product?
Eliminating products that are slow sellers
Mass customization
The Simpson Company embellishes the information that it places on its product labels
Intranet
Modify the product to renew customer interest
It reflects the image of the business.
Tracking visitors to their web sites
By finding new uses for the product
Which activity is addressed in the product/service management function?
Eliminating products that are slow sellers
Mass customization
The Simpson Company embellishes the information that it places on its product labels
Intranet
Modify the product to renew customer interest
It reflects the image of the business.
Tracking visitors to their web sites
By finding new uses for the product
Which of the following is an unethical situation in product/service management?
Eliminating products that are slow sellers
Mass customization
The Simpson Company embellishes the information that it places on its product labels
Intranet
Modify the product to renew customer interest
It reflects the image of the business.
Tracking visitors to their web sites
By finding new uses for the product
What is one way businesses use computer technology to obtain information to improve their product/service mix?
Eliminating products that are slow sellers
Mass customization
The Simpson Company embellishes the information that it places on its product labels
Intranet
Modify the product to renew customer interest
It reflects the image of the business.
Tracking visitors to their web sites
By finding new uses for the product
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