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Which of the following is an unethical situation in product/service management?
To adapt its marketing strategies
The Simpson Company embellishes the information that it places on its product labels
Because competitors have entered the market
To make changes in order to extend a product's life cycle
Use of environmentally friendly packaging
product recall
misleading information.
Intranet
Why might profits sometimes decline for the company that first introducted the product during the growth stage of a product's life cycle?
To adapt its marketing strategies
The Simpson Company embellishes the information that it places on its product labels
Because competitors have entered the market
To make changes in order to extend a product's life cycle
Use of environmentally friendly packaging
product recall
misleading information.
Intranet
Lakeview Manufacturing produces canned tuna fish for consumers and pets. After the company decided to expand its market to three additional states, it discovered that the pet products were labeled incorrectly. They had been packaged and distributed
To adapt its marketing strategies
The Simpson Company embellishes the information that it places on its product labels
Because competitors have entered the market
To make changes in order to extend a product's life cycle
Use of environmentally friendly packaging
product recall
misleading information.
Intranet
Why does a company need to know what stage of the product life cycle its products are in?
To adapt its marketing strategies
The Simpson Company embellishes the information that it places on its product labels
Because competitors have entered the market
To make changes in order to extend a product's life cycle
Use of environmentally friendly packaging
product recall
misleading information.
Intranet
Which of the following technological tools helps a business's employees simultaneously access the same information about the business's products?
To adapt its marketing strategies
The Simpson Company embellishes the information that it places on its product labels
Because competitors have entered the market
To make changes in order to extend a product's life cycle
Use of environmentally friendly packaging
product recall
misleading information.
Intranet
A business is behaving unethically if its product's label contains
To adapt its marketing strategies
The Simpson Company embellishes the information that it places on its product labels
Because competitors have entered the market
To make changes in order to extend a product's life cycle
Use of environmentally friendly packaging
product recall
misleading information.
Intranet
Why should a business continue to monitor an established product?
To adapt its marketing strategies
The Simpson Company embellishes the information that it places on its product labels
Because competitors have entered the market
To make changes in order to extend a product's life cycle
Use of environmentally friendly packaging
product recall
misleading information.
Intranet
What is an example of an ethical issue that a product/service manager might face?
To adapt its marketing strategies
The Simpson Company embellishes the information that it places on its product labels
Because competitors have entered the market
To make changes in order to extend a product's life cycle
Use of environmentally friendly packaging
product recall
misleading information.
Intranet
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