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NEW Marketing 3.01 - 3.02
Test Description: 3.01-3.02
Instructions: Answer all questions to get your test result.
1) Which of the following technological tools helps a business's employees simultaneously access the same information about the business's products?
A
generator
B
Memory card
C
micro-portal
D
Intranet
2) What is an example of an ethical issue that a product/service manager might face?
A
Use of nutrition information on a food label
B
Use of environmentally friendly packaging
C
Use of packaging as a means of promotion
D
Use of color on the label
3) Which of the following is a way that a business can extend the life cycle of an established product?
A
By promoting the product to current users
B
By finding new uses for the product
C
By attracting consumers who are innovators
D
By restricting distribution
4) What is a technologically advanced method that allows businesses to produce products that are specialized for a very few customers?
A
Computerized robotics
B
Automatic production
C
Mass customization
D
Intermittent conversion
5) Why should a business continue to monitor an established product?
A
To evaluate how a product might fit the firm's product mix
B
To determine the acceptance of a product by a limited market
C
To make sure that a marketing plan is firmly in place
D
To make changes in order to extend a product's life cycle
6) Which activity is addressed in the product/service management function?
A
Determining where products will be offered for sale
B
Setting discounts to clear products from inventory
C
Focusing promotional activities on a new-product release
D
Eliminating products that are slow sellers
7) What is one way businesses use computer technology to obtain information to improve their product/service mix?
A
Mailing questionnaires to customers
B
Compiling detailed databases
C
Preparing interactive software programs
D
Tracking visitors to their web sites
8) Why might profits sometimes decline for the company that first introducted the product during the growth stage of a product's life cycle?
A
Because marketing strategies are adjusted
B
Because sales decline in the growth stage
C
Because competitors have entered the market
D
Because production is more efficient
9) Five years after a new product has been introduced, sales begin to level off because customers are purchasing the competitor's brand. What strategy would be most appropriate to use in this situation?
A
Modify the product to renew customer interest
B
Triple the advertising budget for the product
C
Do nothing; fluctuations in sales are common
D
Take the product off the market
10) A business is behaving unethically if its product's label contains
A
nutritional values.
B
misleading information.
C
recyclable materials.
D
mandatory requirements.
11) Which of the following is an unethical situation in product/service management?
A
The Simpson Company embellishes the information that it places on its product labels
B
Vincent Electronics discontinues production of a slow-moving solar calculator
C
Travis Manufacturing uses recycled materials for its product packaging.
D
Donna's Dress Boutique obtains deep discounts from a new clothing designer.
12) Why does a company need to know what stage of the product life cycle its products are in?
A
To find new uses for the product
B
To predict the length of the life cycle
C
To prevent imitators from entering the market
D
To adapt its marketing strategies
13) When a company uses its product wrapping to promote the preservation of an endangered animal species, it is engaging in an ethical practice called
A
environmental labeling
B
provocative branding
C
political lobbying.
D
cause packaging.
14) Why is the quality level of a product an important product/service management decision?
A
t refers to the way the product works.
B
It reflects the image of the business.
C
It protects the consumers.
D
It identifies a product's brand.
15) Harrison Stroller Company manufactures baby strollers. The business launched a new stroller line in hopes of increasing its market share. The new model featured neon, plastic, musical toys on the front bar of the stroller. By the middle of the fir
A
Consumer protection
B
Product liability
C
Product deletion
D
Consumer Product Safety Act
16) Lakeview Manufacturing produces canned tuna fish for consumers and pets. After the company decided to expand its market to three additional states, it discovered that the pet products were labeled incorrectly. They had been packaged and distributed
A
Product liability
B
product recall
C
Warranty
D
guarantee
*select an answer for all questions
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