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A vital promotional technique for entertainment marketing is the use of
uses.
trailers
out-of-home
an endorsement.
Endorsement
psychographics
Stadium signage
copy
When a sport marketer considers factors such as lifestyles and interest levels in a specific sport, s/he is segmenting a market on the basis of
uses.
trailers
out-of-home
an endorsement.
Endorsement
psychographics
Stadium signage
copy
When Arm and Hammer advertises that its baking soda gets rid of odors in refrigerators, its ad copy is pointing out the product's
uses.
trailers
out-of-home
an endorsement.
Endorsement
psychographics
Stadium signage
copy
Repeated exposure to the largest, most diverse population of people is a benefit of ___________ advertising
uses.
trailers
out-of-home
an endorsement.
Endorsement
psychographics
Stadium signage
copy
A business wants to create or emphasize positive associations between a specific sport and itself. What type of advertising media should the business consider using?
uses.
trailers
out-of-home
an endorsement.
Endorsement
psychographics
Stadium signage
copy
What form of advertising involves a company paying an athlete to appear in a televison commercial or newspaper ad?
uses.
trailers
out-of-home
an endorsement.
Endorsement
psychographics
Stadium signage
copy
After a volleyball player wins a gold medal in the summer Olympics, a sunscreen manufacturer pays the athlete to appear in its television commercials and magazine advertisements. This is an example of
uses.
trailers
out-of-home
an endorsement.
Endorsement
psychographics
Stadium signage
copy
Computers are complex products and have features that need to be explained. Which of the following elements would be crucial to include in an advertisement for a new computer:
uses.
trailers
out-of-home
an endorsement.
Endorsement
psychographics
Stadium signage
copy
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