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The basic elements of a print advertisement are the
an endorsement.
headline, illustration, copy, and business identification
young men, ages 12-34
copy
uses.
adapt promotional messages for each market.
demographics
psychographics
After a volleyball player wins a gold medal in the summer Olympics, a sunscreen manufacturer pays the athlete to appear in its television commercials and magazine advertisements. This is an example of
an endorsement.
headline, illustration, copy, and business identification
young men, ages 12-34
copy
uses.
adapt promotional messages for each market.
demographics
psychographics
The promoters of an extreme-sports weekend would most likely target which of the following
an endorsement.
headline, illustration, copy, and business identification
young men, ages 12-34
copy
uses.
adapt promotional messages for each market.
demographics
psychographics
When a performer expands into international markets, an important consideration for his/her promotional efforts is that it is often necessary to
an endorsement.
headline, illustration, copy, and business identification
young men, ages 12-34
copy
uses.
adapt promotional messages for each market.
demographics
psychographics
When a sport marketer considers factors such as lifestyles and interest levels in a specific sport, s/he is segmenting a market on the basis of
an endorsement.
headline, illustration, copy, and business identification
young men, ages 12-34
copy
uses.
adapt promotional messages for each market.
demographics
psychographics
When Arm and Hammer advertises that its baking soda gets rid of odors in refrigerators, its ad copy is pointing out the product's
an endorsement.
headline, illustration, copy, and business identification
young men, ages 12-34
copy
uses.
adapt promotional messages for each market.
demographics
psychographics
Computers are complex products and have features that need to be explained. Which of the following elements would be crucial to include in an advertisement for a new computer:
an endorsement.
headline, illustration, copy, and business identification
young men, ages 12-34
copy
uses.
adapt promotional messages for each market.
demographics
psychographics
Which of the following is a factor that sports and entertainment marketers consider when targeting customers for a specific event
an endorsement.
headline, illustration, copy, and business identification
young men, ages 12-34
copy
uses.
adapt promotional messages for each market.
demographics
psychographics
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