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NEW SEM 3.01 - 3.03
Test Description: 3.01 - 3.03
Instructions: Answer all questions to get your test result.
1) What should a sports or entertainment event do in order to be successful?
A
promote popular causes
B
generate favorable press
C
satisfy customer wants
D
earn maximum profits
2) An important part of target marketing in the sports and entertainment industry involves appealing to potential customers who have
A
past experience
B
athletic ability
C
leisure time
D
disposable income
3) When a sport marketer considers factors such as lifestyles and interest levels in a specific sport, s/he is segmenting a market on the basis of
A
gender
B
demographics
C
psychographics
D
geographics
4) Males between the ages of 18-35 who are sports-minded and live in Orlando, Florida is an example of a
A
demographic characteristic
B
sponsor
C
niche market
D
marketing mix
5) The promoters of an extreme-sports weekend would most likely target which of the following
A
young men, ages 12-34
B
professional athletes
C
business executives
D
older men, ages 40-50
6) Which of the following is a factor that sports and entertainment marketers consider when targeting customers for a specific event
A
expectations
B
affiliations
C
demographics
D
personalities
7) After a volleyball player wins a gold medal in the summer Olympics, a sunscreen manufacturer pays the athlete to appear in its television commercials and magazine advertisements. This is an example of
A
an endorsement.
B
loyalty marketing
C
a sponsorship
D
publicity.
8) When a performer expands into international markets, an important consideration for his/her promotional efforts is that it is often necessary to
A
adapt promotional messages for each market.
B
use the same advertising strategy with all markets.
C
develop different brands for each market.
D
assume that literal language translations are acceptable.
9) What form of advertising involves a company paying an athlete to appear in a televison commercial or newspaper ad?
A
promotion
B
testimonial
C
Endorsement
D
broadcast
10) A vital promotional technique for entertainment marketing is the use of
A
trailers
B
distribution.
C
vertical integration
D
broadcast webs
11) A business wants to create or emphasize positive associations between a specific sport and itself. What type of advertising media should the business consider using?
A
Stadium signage
B
opt-in e-mail
C
contest
D
newspaper
12) Repeated exposure to the largest, most diverse population of people is a benefit of ___________ advertising
A
out-of-home
B
direct
C
radio
D
newspaper
13) Computers are complex products and have features that need to be explained. Which of the following elements would be crucial to include in an advertisement for a new computer:
A
headline
B
Slogan
C
copy
D
illustration
14) When Arm and Hammer advertises that its baking soda gets rid of odors in refrigerators, its ad copy is pointing out the product's
A
price
B
producer
C
features
D
uses.
15) The part of a print advertisement that is noticed first by readers is the
A
illustration
B
copy
C
business identification
D
white space
16) Advertising copy that states Only 3 days left is trying to
A
identify benefits
B
describe features
C
make a claim
D
encourage action.
17) The basic elements of a print advertisement are the
A
headline, illustration, copy, and business identification
B
artwork, illustrations, logo, and colorwork.
C
layout, arrangement, white space, and border.
D
headline, subheadline, copy, and price.
*select an answer for all questions
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