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What marketing career involves catching customers' attention, informing them of products and persuading them to buy?
Contacting customers
Offer products that consumers want to buy
Product management
service
advertising
Handling complaints
marketing research
Communication
Kwacky Kwackers needs a new package design for its crackers. What marketing professional would be responsible for creating the new package?
Contacting customers
Offer products that consumers want to buy
Product management
service
advertising
Handling complaints
marketing research
Communication
What does applying the customer-orientation element of the marketing concept enable the business to do?
Contacting customers
Offer products that consumers want to buy
Product management
service
advertising
Handling complaints
marketing research
Communication
What is at the center of all marketing activities?
Contacting customers
Offer products that consumers want to buy
Product management
service
advertising
Handling complaints
marketing research
Communication
What type of duties do customer-service professionals often perform?
Contacting customers
Offer products that consumers want to buy
Product management
service
advertising
Handling complaints
marketing research
Communication
Booking hotel rooms for vacationers is an example of __________ marketing.
Contacting customers
Offer products that consumers want to buy
Product management
service
advertising
Handling complaints
marketing research
Communication
What does the selling function involve that makes it so important?
Contacting customers
Offer products that consumers want to buy
Product management
service
advertising
Handling complaints
marketing research
Communication
What marketing career involves determining why customers do what they do?
Contacting customers
Offer products that consumers want to buy
Product management
service
advertising
Handling complaints
marketing research
Communication
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