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NEW Marketing 1.02
Test Description: NEW Marketing 1.02
Instructions: Answer all questions to get your test result.
1) What does applying the customer-orientation element of the marketing concept enable the business to do?
A
Coordinate its marketing activities
B
Offer products that consumers want to buy
C
Provide more products than consumers need
D
Persuade customers to buy its products
2) What does the selling function involve that makes it so important?
A
Setting high prices
B
Obtaining feedback from vendors
C
Displaying products
D
Contacting customers
3) Paul's plant food is losing its popularity among his customer base. What marketing function would come up with the improved product?
A
Product/Service management
B
Selling
C
Channel management
D
Promotion
4) What is the marketing function that provides information to consumers that will assist them in making a decision to purchase a good or service?
A
promotion
B
Production
C
distribution
D
Pricing
5) What marketing career involves catching customers' attention, informing them of products and persuading them to buy?
A
public relations
B
market research
C
advertising
D
product management
6) Booking hotel rooms for vacationers is an example of __________ marketing.
A
sports
B
benefit
C
feature
D
service
7) What marketing career involves determining why customers do what they do?
A
Distribution/Warehousing
B
Advertising
C
marketing research
D
sales
8) What is at the center of all marketing activities?
A
Communication
B
Math
C
Technological know-how
D
Purchasing
9) What type of duties do customer-service professionals often perform?
A
Preparing ads
B
Paying invoices
C
Handling complaints
D
Receiving shipments
10) Kwacky Kwackers needs a new package design for its crackers. What marketing professional would be responsible for creating the new package?
A
Channel management
B
Product management
C
Marketing research
D
Advertising
*select an answer for all questions
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