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what are the 5 value added utilities
form, place, time, possession, and information
Improved the quality of life
product/service management
Product/Service management
contacting customers
geographics
Offer products that consumers want to buy
promotion
What does applying the customer-orientation element of the marketing concept enable the business to do?
form, place, time, possession, and information
Improved the quality of life
product/service management
Product/Service management
contacting customers
geographics
Offer products that consumers want to buy
promotion
After the popularity of a product dropped, the business needed a new product to promote that would help to improve its image. Which marketing function would come up with the new product?
form, place, time, possession, and information
Improved the quality of life
product/service management
Product/Service management
contacting customers
geographics
Offer products that consumers want to buy
promotion
What does the selling function involve that makes it so important?
form, place, time, possession, and information
Improved the quality of life
product/service management
Product/Service management
contacting customers
geographics
Offer products that consumers want to buy
promotion
Paul's plant food is losing its popularity among his customer base. What marketing function would come up with the improved product?
form, place, time, possession, and information
Improved the quality of life
product/service management
Product/Service management
contacting customers
geographics
Offer products that consumers want to buy
promotion
By increasing awareness of the need for environmental controls, what has marketing done?
form, place, time, possession, and information
Improved the quality of life
product/service management
Product/Service management
contacting customers
geographics
Offer products that consumers want to buy
promotion
segmenting an audience based on where they live is
form, place, time, possession, and information
Improved the quality of life
product/service management
Product/Service management
contacting customers
geographics
Offer products that consumers want to buy
promotion
What is the marketing function that provides information to consumers that will assist them in making a decision to purchase a good or service?
form, place, time, possession, and information
Improved the quality of life
product/service management
Product/Service management
contacting customers
geographics
Offer products that consumers want to buy
promotion
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