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NEW Marketing 1.01
Test Description: Seven functions
Instructions: Answer all questions to get your test result.
1) According to the marketing concept, which option shows company commitment?
A
setting aside funds to research what customers want
B
teaching marketing to college marketing students
C
leaving marketing to the marketing department
D
pricing a product to maximize profitability per item
2) Paul's plant food is losing its popularity among his customer base. What marketing function would come up with the improved product?
A
selling
B
product/service management
C
channel management
D
promotion
3) What does the selling function involve that makes it so important?
A
contacting customers
B
displaying products
C
obtaining feedback from vendors
D
setting high prices
4) After the popularity of a product dropped, the business needed a new product to promote that would help to improve its image. Which marketing function would come up with the new product?
A
Selling
B
Channel management
C
Promotion
D
Product/Service management
5) What does applying the customer-orientation element of the marketing concept enable the business to do?
A
Provide more products than consumers need
B
Offer products that consumers want to buy
C
Coordinate its marketing activities
D
Persuade customers to buy its products
6) By increasing awareness of the need for environmental controls, what has marketing done?
A
Improved the quality of life
B
Made buying more convenient
C
Regulated the standard of living
D
Added usefulness to products
7) What is the marketing function that provides information to consumers that will assist them in making a decision to purchase a good or service?
A
pricing
B
promotion
C
production
D
distribution
8) what are the 5 value added utilities
A
product, price, place, promotion, and information
B
demographic, psychographic, geographic, and infomation
C
form, price, promotion, time, and information
D
form, place, time, possession, and information
9) segmenting an audience based on measurable characteristics such as age, gender, race, and income is
A
demographics
B
psychographics
C
geographics
D
behavioral
10) segmenting an audience based on where they live is
A
geographics
B
behavioral
C
psychographics
D
demographics
*select an answer for all questions
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