Marketing Chapter 1 Review

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A TV, TV repair and a TV message to buckle your seatbelt are all examples of

Marketers study what customers want and need, then they

Plan of action for marketing a product; it consists of the decisions made about each of the Four P’s.

A prediction of future sales and revenue

Marketing focuses on the customer because

Marketing activities involved in making products available to customers; includes distribution

Dynamic activities that focus on the customer to generate a profitable exchange

Getting more ice cream delivered when the store is running out is part of this marketing element.