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Marketers study what customers want and need, then they
products
Four Ps
develop and market products to meet those needs.
forecast
promotion
marketing mix
marketing mix
public relations
A TV, TV repair and a TV message to buckle your seatbelt are all examples of
products
Four Ps
develop and market products to meet those needs.
forecast
promotion
marketing mix
marketing mix
public relations
Plan of action for marketing a product; it consists of the decisions made about each of the Four P’s.
products
Four Ps
develop and market products to meet those needs.
forecast
promotion
marketing mix
marketing mix
public relations
A prediction of future sales and revenue
products
Four Ps
develop and market products to meet those needs.
forecast
promotion
marketing mix
marketing mix
public relations
Product, place, price, and promotion
products
Four Ps
develop and market products to meet those needs.
forecast
promotion
marketing mix
marketing mix
public relations
The marketer who advertises wheelchairs in a surfing magazine does not know how to develop a successful
products
Four Ps
develop and market products to meet those needs.
forecast
promotion
marketing mix
marketing mix
public relations
Promotion focused on promoting a positive image of the company is called
products
Four Ps
develop and market products to meet those needs.
forecast
promotion
marketing mix
marketing mix
public relations
Process of telling people about the product and the company that offers it
products
Four Ps
develop and market products to meet those needs.
forecast
promotion
marketing mix
marketing mix
public relations
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