Before developing the marketing mix for a product, marketers should know the

When a manufacturer buys cotton to make shirts, the manufacturer is considered a(n)

Promotion focused on promoting a positive image of the company is called

The marketer who advertises wheelchairs in a surfing magazine does not know how to develop a successful

A mail-order catalog delivered to a customer’s home is part of

Getting more ice cream delivered when the store is running out is part of this marketing element.

A TV, TV repair and a TV message to buckle your seatbelt are all examples of

Marketers study what customers want and need, then they

Marketing focuses on the customer because

A prediction of future sales and revenue

A process by which a company can determine its strengths, weaknesses, opportunities, and threats

Plan of action for marketing a product; it consists of the decisions made about each of the Four P’s.

A guide that helps a company avoid such pitfalls as lost sales, lost opportunities, and poor product planning

Process of physically delivering goods to customers

Process of telling people about the product and the company that offers it

Product, place, price, and promotion

Dynamic activities that focus on the customer to generate a profitable exchange

A concept, cause, issue, image or philosophy that can be marketed

The specific group of customers whose needs a company will focus on satisfying

Marketing activities involved in making products available to customers; includes distribution

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