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Marketing Chapter 1 Review
Test Description: Review for Chapter 1 in Marketing
Instructions: Answer all questions to get your test result.
1) Before developing the marketing mix for a product, marketers should know the
A
target market
B
advertising budget
C
product price
D
distribution plan
2) When a manufacturer buys cotton to make shirts, the manufacturer is considered a(n)
A
seller
B
customer
C
busines
D
organization
3) Promotion focused on promoting a positive image of the company is called
A
self-promotion
B
a product-free campaign
C
messaging
D
public relations
4) The marketer who advertises wheelchairs in a surfing magazine does not know how to develop a successful
A
target market
B
product plan
C
marketing mix
D
customer service
5) A mail-order catalog delivered to a customer’s home is part of
A
product
B
price
C
promotion
D
place
6) Getting more ice cream delivered when the store is running out is part of this marketing element.
A
price
B
promotion
C
product
D
place
7) A TV, TV repair and a TV message to buckle your seatbelt are all examples of
A
profits
B
products
C
concepts
D
thoughtful gifts
8) Marketers study what customers want and need, then they
A
send the results to the customers.
B
develop and market products to meet those needs.
C
carefully record what they learn.
D
compare those wants and needs with their own.
9) Marketing focuses on the customer because
A
to be successful, businesses must sell products that customers will buy.
B
customers stay the same, even as the world around them changes.
C
each customer is a person with a life story.
D
other parts of business are hard to understand.
10) A prediction of future sales and revenue
A
forecast
B
marketing
C
target market
D
idea
11) A process by which a company can determine its strengths, weaknesses, opportunities, and threats
A
forecast
B
marketing plan
C
SWOT analysis
D
marketing mix
12) Plan of action for marketing a product; it consists of the decisions made about each of the Four P’s.
A
SWOT analysis
B
marketing plan
C
promotion
D
marketing mix
13) A guide that helps a company avoid such pitfalls as lost sales, lost opportunities, and poor product planning
A
distribution
B
target market
C
marketing plan
D
SWOT analysis
14) Process of physically delivering goods to customers
A
distribution
B
forecast
C
marketing
D
place
15) Process of telling people about the product and the company that offers it
A
customer service
B
marketing
C
promotion
D
target market
16) Product, place, price, and promotion
A
marketing plan
B
targert market
C
forecast
D
Four Ps
17) Dynamic activities that focus on the customer to generate a profitable exchange
A
marketing plan
B
marketing
C
promotion
D
customer service
18) A concept, cause, issue, image or philosophy that can be marketed
A
service
B
good
C
idea
D
customer
19) The specific group of customers whose needs a company will focus on satisfying
A
target market
B
customers
C
individuals
D
business
20) Marketing activities involved in making products available to customers; includes distribution
A
promotion
B
price
C
product
D
place
*select an answer for all questions
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