Chapter 23 Fashion Marketing

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The order in which outfits will appear in the show.

Theatrical presentations of apparel and accessories on live models.

Help the models change and care for the clothes.

Spoken explanation of what is going on, especially pointing out specific features of each outfit being modeled.

Informal fashion show in which models walk individually from table to table in a restaurant to show and tell about what they are wearing

When the models try on the merchandise to see how each garment looks and fits.

Elevated walkways for the models that project out from the stage, usually into the audience seating area.

Is established after the show is planned, as a result of publicity and advertising.