Chapter 23 Fashion Marketing: Question Preview (ID: 18538)


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A typical presentation of fashion models parading on a runway in a certain order of appearance.
a) Modeling
b) Fashion Show
c) Formal Runway Show
d) Special Event

The planning arrangement of movement, such as with specific dance steps or gestured move.
a) Choreography
b) Special Events
c) The Nae Nae
d) Production

Spoken explanation of what is going on, especially pointing out specific features of each outfit being modeled.
a) Formal Fashion Show
b) Presentation
c) Commentary
d) Choreography

Promotional activities help to build customer traffic,sell goods, and enhance the company image.
a) Modeling
b) Shopping
c) Production Fashion Show
d) Special Event

Theatrical presentations of apparel and accessories on live models.
a) Fashion Show
b) Formal Runway Show
c) Tearoom Modeling
d) Informal Fashion Show

Informal fashion show in which models walk individually from table to table in a restaurant to show and tell about what they are wearing
a) Window Modeling
b) Tearoom Modeling
c) Fashion Modeling
d) Day time Modeling

A more casual presentation of garments and accessories. Models walk through the manufacturer's showroom or the sales floor of a retail store
a) Fashion Show
b) Modeling
c) Production Fashion Show
d) Informal Fashion Show

The most elaborate and expensive type of fashionshow which includes backdrop, lighting effects and entertainment.
a) Production Fashion Show
b) Formal Runway Show
c) Fashion Week
d) Tearoom Modeling

Elevated walkways for the models that project out from the stage, usually into the audience seating area.
a) Starters
b) Lineup
c) Dressers
d) Runways

This person is in charge of the entire presentation.
a) Created Audience
b) Fashion Show Coordinator
c) Pivots
d) Fittings

Is established after the show is planned, as a result of publicity and advertising.
a) Created Audience
b) Starters
c) Guaranteed Audience
d) Pivots

The removing of show items from the sales floor to a fashion show storage area.
a) Merchandise pull
b) Closing Show
c) Lineup
d) Dressers

When the models try on the merchandise to see how each garment looks and fits.
a) Dressing room
b) Modeling
c) Fittings
d) Tearoom Modeling

Are the turns that are most often done at the halfway point and end of the runway.
a) Lineup
b) Pivots
c) Starters
d) Created Audience

Cue the models onto stage in the correct order, at the right time, guided by the lineup and commentary script.
a) Dressers
b) Runways
c) Lineup
d) Starters

Help the models change and care for the clothes.
a) Dressers
b) Pivots
c) Starters
d) Fittings

The order in which outfits will appear in the show.
a) Starters
b) Lineup
c) Dressers
d) Fashion Show Coordinator

IS established befoee the show is organized and will attend regardless of the show.
a) Created Audience
b) Merchandise Pull
c) Pivots
d) Guaranteed Audience

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