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9. The information recorded in most server logs is called _____.
clickstream data
Bank accounts
people
marketing
personalization
Permission marketing
demographically
weight
1. The process of planning and carrying out the production, distribution, promotion, and pricing of products and services is called _____.
clickstream data
Bank accounts
people
marketing
personalization
Permission marketing
demographically
weight
15. Which of the following is not one of the four P's that make up the marketing mix?
clickstream data
Bank accounts
people
marketing
personalization
Permission marketing
demographically
weight
7. _____ is based on the principle that the potential customer has agreed to receive marketing messages about a product or service.
clickstream data
Bank accounts
people
marketing
personalization
Permission marketing
demographically
weight
19. Which of the following is not including when determining the quality of a product?
clickstream data
Bank accounts
people
marketing
personalization
Permission marketing
demographically
weight
17. Secondary research is not gathered from which of the following?
clickstream data
Bank accounts
people
marketing
personalization
Permission marketing
demographically
weight
11. __________ groups people by measurable statistics such as income, age or gender.
clickstream data
Bank accounts
people
marketing
personalization
Permission marketing
demographically
weight
5. Establishing one-to-one relationships with your customers is called _____.
clickstream data
Bank accounts
people
marketing
personalization
Permission marketing
demographically
weight
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