Intro to E-Commerce - Chapter 12 Review

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3. _____ are distinct groups of people who share certain statistics.

17. Secondary research is not gathered from which of the following?

1. The process of planning and carrying out the production, distribution, promotion, and pricing of products and services is called _____.

5. Establishing one-to-one relationships with your customers is called _____.

13. A product's price should include all of the following except?

19. Which of the following is not including when determining the quality of a product?

15. Which of the following is not one of the four P's that make up the marketing mix?

11. __________ groups people by measurable statistics such as income, age or gender.