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Intro To E-Commerce - Chapter 12 Review
Test Description: Chapter 12 Review
Instructions: Answer all questions to get your test result.
1) 1. The process of planning and carrying out the production, distribution, promotion, and pricing of products and services is called _____.
A
marketing
B
marketing mix
C
the business model
D
management
2) 3. _____ are distinct groups of people who share certain statistics.
A
Market mixes
B
Market segments
C
Business mixes
D
Demographics
3) 5. Establishing one-to-one relationships with your customers is called _____.
A
promotion
B
personalization
C
virtual marketing
D
market segmentation
4) 7. _____ is based on the principle that the potential customer has agreed to receive marketing messages about a product or service.
A
Virtual marketing
B
Market segmentation
C
Personal marketing
D
Permission marketing
5) 9. The information recorded in most server logs is called _____.
A
marketing data
B
beta data
C
clickstream data
D
meta data
6) 11. __________ groups people by measurable statistics such as income, age or gender.
A
psychographically
B
geographically
C
product benefits
D
demographically
7) 13. A product's price should include all of the following except?
A
food
B
packaging
C
manufacturing
D
marketing
8) 15. Which of the following is not one of the four P's that make up the marketing mix?
A
price
B
product
C
people
D
place
9) 17. Secondary research is not gathered from which of the following?
A
literature
B
broadcast media
C
publications
D
Bank accounts
10) 19. Which of the following is not including when determining the quality of a product?
A
durability
B
reliability
C
aesthetic features
D
weight
*select an answer for all questions
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