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Mother’s Day, Independence Day, back-to-school, and prom time are examples of possible promotional:
Anticipated annual sales.
Media mix.
Charitable celebration.
Teen board.
Themes.
Celebrity appearance.
Fashion show.
$46,882.98
A retailer budgets 3% of the annual anticipated sales for promotional activities. If the sales forecast is $1,562,766, how much will be available for promotion?
Anticipated annual sales.
Media mix.
Charitable celebration.
Teen board.
Themes.
Celebrity appearance.
Fashion show.
$46,882.98
Jessica Simpson appeared in the Carolina Place Mall Belk for an autograph session and to sing one song. This is an example of a:
Anticipated annual sales.
Media mix.
Charitable celebration.
Teen board.
Themes.
Celebrity appearance.
Fashion show.
$46,882.98
Jane has been hired by a local department store to wear new clothing from the junior department to school for her friends and classmates to see. Later she will discuss the students’ comments about the clothing with store personnel. Jane serves on the
Anticipated annual sales.
Media mix.
Charitable celebration.
Teen board.
Themes.
Celebrity appearance.
Fashion show.
$46,882.98
The blend of media used to communicate the message of a planned promotion is the:
Anticipated annual sales.
Media mix.
Charitable celebration.
Teen board.
Themes.
Celebrity appearance.
Fashion show.
$46,882.98
The promotion budget of a fashion retailer is usually based on the:
Anticipated annual sales.
Media mix.
Charitable celebration.
Teen board.
Themes.
Celebrity appearance.
Fashion show.
$46,882.98
To kick off the bridal season, The Bridal Boutique rents a ballroom in Embassy Suites and invites the public to an evening gala of fashion showcasing Vera Wang gowns. This is an example of a: public to an evening gala of fashion showcasing Vera Wang
Anticipated annual sales.
Media mix.
Charitable celebration.
Teen board.
Themes.
Celebrity appearance.
Fashion show.
$46,882.98
For every sweater over $50.00 sold, Hecht’s donates $1.00 to the Ronald McDonald House. This is an example of a:
Anticipated annual sales.
Media mix.
Charitable celebration.
Teen board.
Themes.
Celebrity appearance.
Fashion show.
$46,882.98
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