Informal and formal modeling events are:
For every sweater over $50.00 sold, Hecht’s donates $1.00 to the Ronald McDonald House. This is an example of a:
Ocean Threads hires local models to wear the current line of clothing and to circulate informally during the Top 50 Business Women in North Carolina luncheon. This is an example of a:
To kick off the bridal season, The Bridal Boutique rents a ballroom in Embassy Suites and invites the public to an evening gala of fashion showcasing Vera Wang gowns. This is an example of a: public to an evening gala of fashion showcasing Vera Wang
The indication of which advertising media will be used is found in which section of the fashion promotion plan?
Belk is having a 15% discount night for students. This is an example of a:
Mother’s Day, Independence Day, back-to-school, and prom time are examples of possible promotional:
Jane has been hired by a local department store to wear new clothing from the junior department to school for her friends and classmates to see. Later she will discuss the students’ comments about the clothing with store personnel. Jane serves on the
The elements of the promotional mix used to develop a promotion plan include:
The promotion budget of a fashion retailer is usually based on the:
A retailer budgets 3% of the annual anticipated sales for promotional activities. If the sales forecast is $1,562,766, how much will be available for promotion?
MAC Cosmetics will hold a seminar on Saturday afternoon to explain to customers the proper way of applying eye shadow. This will be a/an:
The blend of media used to communicate the message of a planned promotion is the:
To increase sales by 5% would be found in which part of the fashion promotion plan?
Belk sales associates spend one afternoon a month visiting the battered women’s shelter to help the women prepare for job interviews. This is an example of a/an:
Designers or company representatives bring a designer’s collection to a store for a short period of time for customers to view. This is an example of a:
Jessica Simpson appeared in the Carolina Place Mall Belk for an autograph session and to sing one song. This is an example of a:
A customer who spends $2000.00 or more on a Liz Claiborne suit receives a free Liz Claiborne tote. This is an example of a:
The PRIMARY medium used for local retail advertisements is:
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