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What is one way businesses use computer technology to obtain information to improve their product/service mix?
misleading information.
Tracking visitors to their web sites
Eliminating products that are slow sellers
By finding new uses for the product
Mass customization
Modify the product to renew customer interest
Because competitors have entered the market
It reflects the image of the business.
Which of the following is a way that a business can extend the life cycle of an established product?
misleading information.
Tracking visitors to their web sites
Eliminating products that are slow sellers
By finding new uses for the product
Mass customization
Modify the product to renew customer interest
Because competitors have entered the market
It reflects the image of the business.
A business is behaving unethically if its product's label contains
misleading information.
Tracking visitors to their web sites
Eliminating products that are slow sellers
By finding new uses for the product
Mass customization
Modify the product to renew customer interest
Because competitors have entered the market
It reflects the image of the business.
Five years after a new product has been introduced, sales begin to level off because customers are purchasing the competitor's brand. What strategy would be most appropriate to use in this situation?
misleading information.
Tracking visitors to their web sites
Eliminating products that are slow sellers
By finding new uses for the product
Mass customization
Modify the product to renew customer interest
Because competitors have entered the market
It reflects the image of the business.
Which activity is addressed in the product/service management function?
misleading information.
Tracking visitors to their web sites
Eliminating products that are slow sellers
By finding new uses for the product
Mass customization
Modify the product to renew customer interest
Because competitors have entered the market
It reflects the image of the business.
Why is the quality level of a product an important product/service management decision?
misleading information.
Tracking visitors to their web sites
Eliminating products that are slow sellers
By finding new uses for the product
Mass customization
Modify the product to renew customer interest
Because competitors have entered the market
It reflects the image of the business.
Why might profits sometimes decline for the company that first introducted the product during the growth stage of a product's life cycle?
misleading information.
Tracking visitors to their web sites
Eliminating products that are slow sellers
By finding new uses for the product
Mass customization
Modify the product to renew customer interest
Because competitors have entered the market
It reflects the image of the business.
What is a technologically advanced method that allows businesses to produce products that are specialized for a very few customers?
misleading information.
Tracking visitors to their web sites
Eliminating products that are slow sellers
By finding new uses for the product
Mass customization
Modify the product to renew customer interest
Because competitors have entered the market
It reflects the image of the business.
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