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Which activity is addressed in the product/service management function?
Eliminating products that are slow sellers
The Simpson Company embellishes the information that it places on its product labels
It reflects the image of the business.
Because competitors have entered the market
Modify the product to renew customer interest
Tracking visitors to their web sites
Mass customization
cause packaging.
What is one way businesses use computer technology to obtain information to improve their product/service mix?
Eliminating products that are slow sellers
The Simpson Company embellishes the information that it places on its product labels
It reflects the image of the business.
Because competitors have entered the market
Modify the product to renew customer interest
Tracking visitors to their web sites
Mass customization
cause packaging.
Which of the following is an unethical situation in product/service management?
Eliminating products that are slow sellers
The Simpson Company embellishes the information that it places on its product labels
It reflects the image of the business.
Because competitors have entered the market
Modify the product to renew customer interest
Tracking visitors to their web sites
Mass customization
cause packaging.
Five years after a new product has been introduced, sales begin to level off because customers are purchasing the competitor's brand. What strategy would be most appropriate to use in this situation?
Eliminating products that are slow sellers
The Simpson Company embellishes the information that it places on its product labels
It reflects the image of the business.
Because competitors have entered the market
Modify the product to renew customer interest
Tracking visitors to their web sites
Mass customization
cause packaging.
Why might profits sometimes decline for the company that first introducted the product during the growth stage of a product's life cycle?
Eliminating products that are slow sellers
The Simpson Company embellishes the information that it places on its product labels
It reflects the image of the business.
Because competitors have entered the market
Modify the product to renew customer interest
Tracking visitors to their web sites
Mass customization
cause packaging.
Why is the quality level of a product an important product/service management decision?
Eliminating products that are slow sellers
The Simpson Company embellishes the information that it places on its product labels
It reflects the image of the business.
Because competitors have entered the market
Modify the product to renew customer interest
Tracking visitors to their web sites
Mass customization
cause packaging.
What is a technologically advanced method that allows businesses to produce products that are specialized for a very few customers?
Eliminating products that are slow sellers
The Simpson Company embellishes the information that it places on its product labels
It reflects the image of the business.
Because competitors have entered the market
Modify the product to renew customer interest
Tracking visitors to their web sites
Mass customization
cause packaging.
When a company uses its product wrapping to promote the preservation of an endangered animal species, it is engaging in an ethical practice called
Eliminating products that are slow sellers
The Simpson Company embellishes the information that it places on its product labels
It reflects the image of the business.
Because competitors have entered the market
Modify the product to renew customer interest
Tracking visitors to their web sites
Mass customization
cause packaging.
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