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Marketing 3.01
Test Description: Marketing 3.01
Instructions: Answer all questions to get your test result.
1) Which activity is addressed in the product/service management function?
A
Eliminating products that are slow sellers
B
Focusing promotional activities on a new-product release
C
Determining where products will be offered for sale
D
Setting discounts to clear products from inventory
2) What is one way businesses use computer technology to obtain information to improve their product/service mix?
A
Compiling detailed databases
B
Tracking visitors to their web sites
C
Preparing interactive software programs
D
Mailing questionnaires to customers
3) When a company uses its product wrapping to promote the preservation of an endangered animal species, it is engaging in an ethical practice called
A
provocative branding.
B
cause packaging.
C
environmental labeling.
D
political lobbying.
4) Which of the following is an unethical situation in product/service management?
A
Donna's Dress Boutique obtains deep discounts from a new clothing designer.
B
The Simpson Company embellishes the information that it places on its product labels
C
Vincent Electronics discontinues production of a slow-moving solar calculator
D
Travis Manufacturing uses recycled materials for its product packaging.
5) Why is the quality level of a product an important product/service management decision?
A
It refers to the way the product works
B
It identifies a product's brand.
C
It reflects the image of the business.
D
It protects the consumers.
6) Five years after a new product has been introduced, sales begin to level off because customers are purchasing the competitor's brand. What strategy would be most appropriate to use in this situation?
A
Triple the advertising budget for the product
B
Do nothing; fluctuations in sales are common
C
Modify the product to renew customer interest
D
Take the product off the market
7) Why might profits sometimes decline for the company that first introducted the product during the growth stage of a product's life cycle?
A
Because marketing strategies are adjusted
B
Because production is more efficient
C
Because sales decline in the growth stage
D
Because competitors have entered the market
8) A business is behaving unethically if its product's label contains
A
nutritional values.
B
recyclable materials.
C
mandatory requirements.
D
misleading information.
9) Which of the following is a way that a business can extend the life cycle of an established product?
A
By promoting the product to current users
B
By restricting distribution
C
By finding new uses for the product
D
By attracting consumers who are innovators
10) What is a technologically advanced method that allows businesses to produce products that are specialized for a very few customers?
A
Computerized robotics
B
Automatic production
C
Intermittent conversion
D
Mass customization
*select an answer for all questions
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