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A deep assortment of products means there are many types, sizes, styles, and packages of a product.
Achievement, Power, and Affliation
A group of similar products w/ obvious variations in design&quality to meet needs of customer groups
Standards
True
True
True
Communicating and motivating
Internal and External
McClelland’s Achievement Motivation Theory believes that people are influenced by one of three needs which are:
Achievement, Power, and Affliation
A group of similar products w/ obvious variations in design&quality to meet needs of customer groups
Standards
True
True
True
Communicating and motivating
Internal and External
The basis for determining effective business performance is called:
Achievement, Power, and Affliation
A group of similar products w/ obvious variations in design&quality to meet needs of customer groups
Standards
True
True
True
Communicating and motivating
Internal and External
In small businesses, the owner might be responsible for planning and managing advertising.
Achievement, Power, and Affliation
A group of similar products w/ obvious variations in design&quality to meet needs of customer groups
Standards
True
True
True
Communicating and motivating
Internal and External
A product line is:
Achievement, Power, and Affliation
A group of similar products w/ obvious variations in design&quality to meet needs of customer groups
Standards
True
True
True
Communicating and motivating
Internal and External
One form of external motivation is receiving an announcement or being praised in a meeting.
Achievement, Power, and Affliation
A group of similar products w/ obvious variations in design&quality to meet needs of customer groups
Standards
True
True
True
Communicating and motivating
Internal and External
Implementing Activities include:
Achievement, Power, and Affliation
A group of similar products w/ obvious variations in design&quality to meet needs of customer groups
Standards
True
True
True
Communicating and motivating
Internal and External
The two types of motivation are:
Achievement, Power, and Affliation
A group of similar products w/ obvious variations in design&quality to meet needs of customer groups
Standards
True
True
True
Communicating and motivating
Internal and External
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