In small businesses, the owner might be responsible for planning and managing advertising.

Implementing Activities include:

McClelland’s Achievement Motivation Theory believes that people are influenced by one of three needs which are:

The basis for determining effective business performance is called:

Designing and building a unique product to meet the specific needs of a customer is called:

A product line is:

The methods of delivering the promotional message to the intended audience is called:

One form of external motivation is receiving an announcement or being praised in a meeting.

A deep assortment of products means there are many types, sizes, styles, and packages of a product.

The two types of motivation are:

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