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Another name for store image.
personality
a paid commercial highlighting charity work
do not involve store personnel interacting with customers
media
Product Advertising
small items retailers give customers
Publicity
Institutional Promotions
Non-personal promotional activities:
personality
a paid commercial highlighting charity work
do not involve store personnel interacting with customers
media
Product Advertising
small items retailers give customers
Publicity
Institutional Promotions
This form of advertising is used to announce a sale on certain articles of merchandise:
personality
a paid commercial highlighting charity work
do not involve store personnel interacting with customers
media
Product Advertising
small items retailers give customers
Publicity
Institutional Promotions
This term refers to any unpaid mention of a retail business, its employees, or its merchandise in the media:
personality
a paid commercial highlighting charity work
do not involve store personnel interacting with customers
media
Product Advertising
small items retailers give customers
Publicity
Institutional Promotions
These types of promotions are designed to promote the image of a business or to build goodwill:
personality
a paid commercial highlighting charity work
do not involve store personnel interacting with customers
media
Product Advertising
small items retailers give customers
Publicity
Institutional Promotions
Premiums are:
personality
a paid commercial highlighting charity work
do not involve store personnel interacting with customers
media
Product Advertising
small items retailers give customers
Publicity
Institutional Promotions
An example of institutional advertising is:
personality
a paid commercial highlighting charity work
do not involve store personnel interacting with customers
media
Product Advertising
small items retailers give customers
Publicity
Institutional Promotions
Which of the following is NOT a part of the promotional mix?
personality
a paid commercial highlighting charity work
do not involve store personnel interacting with customers
media
Product Advertising
small items retailers give customers
Publicity
Institutional Promotions
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