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Any paid message a business sends to the public.
Institutional Promotions
advertising
a paid commercial highlighting charity work
media
small items retailers give customers
Publicity
Cooperative Advertising
Product Advertising
These types of promotions are designed to promote the image of a business or to build goodwill:
Institutional Promotions
advertising
a paid commercial highlighting charity work
media
small items retailers give customers
Publicity
Cooperative Advertising
Product Advertising
Which of the following is NOT a part of the promotional mix?
Institutional Promotions
advertising
a paid commercial highlighting charity work
media
small items retailers give customers
Publicity
Cooperative Advertising
Product Advertising
This form of advertising is used to announce a sale on certain articles of merchandise:
Institutional Promotions
advertising
a paid commercial highlighting charity work
media
small items retailers give customers
Publicity
Cooperative Advertising
Product Advertising
The type of advertising that features both the vendor\'s name and the local store where the product is available is known as:
Institutional Promotions
advertising
a paid commercial highlighting charity work
media
small items retailers give customers
Publicity
Cooperative Advertising
Product Advertising
Premiums are:
Institutional Promotions
advertising
a paid commercial highlighting charity work
media
small items retailers give customers
Publicity
Cooperative Advertising
Product Advertising
This term refers to any unpaid mention of a retail business, its employees, or its merchandise in the media:
Institutional Promotions
advertising
a paid commercial highlighting charity work
media
small items retailers give customers
Publicity
Cooperative Advertising
Product Advertising
An example of institutional advertising is:
Institutional Promotions
advertising
a paid commercial highlighting charity work
media
small items retailers give customers
Publicity
Cooperative Advertising
Product Advertising
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