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Chapter 10 Review

Test Description: Chapter 10 Review

Instructions: Answer all questions to get your test result.

1) This form of advertising is used to announce a sale on certain articles of merchandise:

AProduct Advertising BMedia Advertising CInstitutional Advertising DMainstream Advertising

2) This term refers to any unpaid mention of a retail business, its employees, or its merchandise in the media:

APublic Relations BAdvertising CPromotion DPublicity

3) The type of advertising that features both the vendor\'s name and the local store where the product is available is known as:

ARetail Advertising BCooperative Promotion CCooperative Advertising DMerchandise Advertising

4) These types of promotions are designed to promote the image of a business or to build goodwill:

AGoodwill Promotions BInstitutional Promotions CPremium Promotions DMerchandise Promotions

5) Which of the following is NOT a part of the promotional mix?

Asales promotions Bpublicity Cpersonal selling Dmedia

6) Another name for store image.

Apromotions Bpersonality Csales Dpublic relations

7) An example of institutional advertising is:

Aa paid commercial highlighting charity work Bgiving away a free pen Can article about the arrest of an employee Da display that features sales items

8) Any paid message a business sends to the public.

Agoodwill promotion Binstitutional promotion Cpublicity Dadvertising

9) Non-personal promotional activities:

Ado involve store employees interacting with customers Bare designed to sell merchandise only Cdo not involve store personnel interacting with customers Dare designed to sell non-personal services

10) Premiums are:

Asmall items retailers give customers Bitems sold at a deep discount Citems used to create goodwill Dbuy one get one sales

*select an answer for all questions

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