This form of advertising is used to announce a sale on certain articles of merchandise:

This term refers to any unpaid mention of a retail business, its employees, or its merchandise in the media:

The type of advertising that features both the vendor\'s name and the local store where the product is available is known as:

These types of promotions are designed to promote the image of a business or to build goodwill:

Which of the following is NOT a part of the promotional mix?

Another name for store image.

An example of institutional advertising is:

Any paid message a business sends to the public.

Non-personal promotional activities:

Premiums are:

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