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Chapter 10 Review
Test Description: Chapter 10 Review
Instructions: Answer all questions to get your test result.
1) This form of advertising is used to announce a sale on certain articles of merchandise:
A
Institutional Advertising
B
Media Advertising
C
Mainstream Advertising
D
Product Advertising
2) This term refers to any unpaid mention of a retail business, its employees, or its merchandise in the media:
A
Public Relations
B
Advertising
C
Promotion
D
Publicity
3) The type of advertising that features both the vendor\'s name and the local store where the product is available is known as:
A
Retail Advertising
B
Cooperative Advertising
C
Merchandise Advertising
D
Cooperative Promotion
4) These types of promotions are designed to promote the image of a business or to build goodwill:
A
Goodwill Promotions
B
Institutional Promotions
C
Merchandise Promotions
D
Premium Promotions
5) Which of the following is NOT a part of the promotional mix?
A
personal selling
B
sales promotions
C
publicity
D
media
6) Another name for store image.
A
promotions
B
public relations
C
sales
D
personality
7) An example of institutional advertising is:
A
an article about the arrest of an employee
B
giving away a free pen
C
a paid commercial highlighting charity work
D
a display that features sales items
8) Any paid message a business sends to the public.
A
goodwill promotion
B
publicity
C
advertising
D
institutional promotion
9) Non-personal promotional activities:
A
are designed to sell merchandise only
B
do not involve store personnel interacting with customers
C
are designed to sell non-personal services
D
do involve store employees interacting with customers
10) Premiums are:
A
small items retailers give customers
B
items used to create goodwill
C
buy one get one sales
D
items sold at a deep discount
*select an answer for all questions
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