Sports Marketing Final Review #3

Match it! Select the correct answer from the pull down...Good luck!

Many sports authors do not actually write their own books. Instead, they hire a ___ who commits it to a paper for a fee.

The estimated number of targeted demographic segments reached by the media is referred to as ___.

Limited time offers, give-aways, coupons, and free samples are considered part of ___.

The recreation business is driven by ___.

a record of all revenue received and all expenses incurred is the ___.

____ is a combination of independent businesses formed to regulate production, pricing, and marketing of a product.

___ is the legal representation of a celebrity.

The first step in the advertising process is to ___.