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Sports Marketing Final Review #3
Test Description: Sports Marketing Final Review #3
Instructions: Answer all questions to get your test result.
1) Limited time offers, give-aways, coupons, and free samples are considered part of ___.
A
endorsements
B
sales promotion
C
personal selling
D
publicity
2) Many sports authors do not actually write their own books. Instead, they hire a ___ who commits it to a paper for a fee.
A
public relations manager
B
literary agent
C
ghostwriter
D
ghostbuster
3) a record of all revenue received and all expenses incurred is the ___.
A
forecast
B
balance sheet
C
budget
D
income statement
4) The first step in the advertising process is to ___.
A
set a measurable goal
B
create a theme
C
choose the media
D
develop a schedule
5) The estimated number of targeted demographic segments reached by the media is referred to as ___.
A
cost
B
effectiveness
C
frequency
D
reach
6) The recreation business is driven by ___.
A
desire for fitness and good appearance
B
all of these
C
the high price of professional sports
D
leisure time and discretionary income
7) An attempt to minimize the negative impact of a visiting sensitive environments is ___.
A
travel when the country's economy is down
B
none of these
C
self-indulgence travel
D
ecotourism
8) ____ is a payoff or profit received in addition to regular wages or payments.
A
ethics
B
goodwill
C
perk
D
preview
9) ____ is a combination of independent businesses formed to regulate production, pricing, and marketing of a product.
A
trade show
B
cartel
C
literary agent
D
vertical integration
10) ___ is the legal representation of a celebrity.
A
agent
B
advisor
C
literary agent
D
handler
*select an answer for all questions
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