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An advertising poster in a store window is a form of display advertising.
True
False
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True
False
True
True
False
Businesses sometimes use advertising to gain support for ideas or causes.
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False
True
True
False
True
True
False
A cash discount is a reduction in product prices offered to customers who cash their checks at the seller’s business.
True
False
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True
False
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True
False
Price is so important to customers that they will accept lower quality in order to save money.
True
False
True
True
False
True
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False
A markup is the amount added to the cost of goods sold to determine the selling price.
True
False
True
True
False
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False
Salespeople need to be well informed and knowledgeable about the products and services they represent.
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False
True
True
False
True
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False
The reasons people buy are known as customer objections.
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False
True
True
False
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False
Effective promotion is based on effective communication.
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False
True
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False
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