Ch. 22 Test Review #1

Match it! Select the correct answer from the pull down...Good luck!

The reasons people buy are known as customer objections.

Businesses sometimes use advertising to gain support for ideas or causes.

Salespeople need to be well informed and knowledgeable about the products and services they represent.

Price is so important to customers that they will accept lower quality in order to save money.

Advertising includes all forms of paid and non-paid promotion that deliver a message to many people at the same time.

An advertising poster in a store window is a form of display advertising.

Effective promotion is based on effective communication.

Buying printer paper from a supplier that a business has used before is an example of a modified rebuy.