Ch. 22 Test Review #1

Match it! Select the correct answer from the pull down...Good luck!

A markup is the amount added to the cost of goods sold to determine the selling price.

Salespeople need to be well informed and knowledgeable about the products and services they represent.

An advertising poster in a store window is a form of display advertising.

Buying printer paper from a supplier that a business has used before is an example of a modified rebuy.

The reasons people buy are known as customer objections.

Price is so important to customers that they will accept lower quality in order to save money.

Advertising includes all forms of paid and non-paid promotion that deliver a message to many people at the same time.

Effective promotion is based on effective communication.