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Ch. 22 Test Review #1
Test Description: A review of promotion and price marketing mix elements.
Instructions: Answer all questions to get your test result.
1) Price is so important to customers that they will accept lower quality in order to save money.
A
True
B
False
2) Buying printer paper from a supplier that a business has used before is an example of a modified rebuy.
A
True
B
False
3) A cash discount is a reduction in product prices offered to customers who cash their checks at the seller’s business.
A
False
B
True
4) A markup is the amount added to the cost of goods sold to determine the selling price.
A
False
B
True
5) Effective promotion is based on effective communication.
A
False
B
True
6) Advertising includes all forms of paid and non-paid promotion that deliver a message to many people at the same time.
A
False
B
True
7) Businesses sometimes use advertising to gain support for ideas or causes.
A
True
B
False
8) An advertising poster in a store window is a form of display advertising.
A
True
B
False
9) The reasons people buy are known as customer objections.
A
True
B
False
10) Salespeople need to be well informed and knowledgeable about the products and services they represent.
A
False
B
True
*select an answer for all questions
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