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Which of the following is NOT a reason why changes within collegiate athletic conferences are made?
adequate hotel rooms and restaurants.
amateur athlete
because a school violated an NCAA rule
involves dividing the marketplace into smaller interest groups.
all of these
license
to protect the usage and ensure the recognition of the symbols
market segment
Market segmentation ______.
adequate hotel rooms and restaurants.
amateur athlete
because a school violated an NCAA rule
involves dividing the marketplace into smaller interest groups.
all of these
license
to protect the usage and ensure the recognition of the symbols
market segment
A group of individuals within a larger market that share one or more characteristics is called a _____.
adequate hotel rooms and restaurants.
amateur athlete
because a school violated an NCAA rule
involves dividing the marketplace into smaller interest groups.
all of these
license
to protect the usage and ensure the recognition of the symbols
market segment
A legal right to reproduce a team’s logo in exchange for payment is called a _____.
adequate hotel rooms and restaurants.
amateur athlete
because a school violated an NCAA rule
involves dividing the marketplace into smaller interest groups.
all of these
license
to protect the usage and ensure the recognition of the symbols
market segment
Marketers have many opportunities in amateur sports because ______.
adequate hotel rooms and restaurants.
amateur athlete
because a school violated an NCAA rule
involves dividing the marketplace into smaller interest groups.
all of these
license
to protect the usage and ensure the recognition of the symbols
market segment
What is the mission of the athletic licensing and sales office at a university?
adequate hotel rooms and restaurants.
amateur athlete
because a school violated an NCAA rule
involves dividing the marketplace into smaller interest groups.
all of these
license
to protect the usage and ensure the recognition of the symbols
market segment
To maximize profits, cities with college sports teams must have ___.
adequate hotel rooms and restaurants.
amateur athlete
because a school violated an NCAA rule
involves dividing the marketplace into smaller interest groups.
all of these
license
to protect the usage and ensure the recognition of the symbols
market segment
What do you call someone who does not get paid but plays for enjoyment, challenge or both?
adequate hotel rooms and restaurants.
amateur athlete
because a school violated an NCAA rule
involves dividing the marketplace into smaller interest groups.
all of these
license
to protect the usage and ensure the recognition of the symbols
market segment
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