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To maximize profits, cities with college sports teams must have ___.
because a school violated an NCAA rule
all of these
market segment
involves dividing the marketplace into smaller interest groups.
a license
license
amateur athlete
adequate hotel rooms and restaurants.
Market segmentation ______.
because a school violated an NCAA rule
all of these
market segment
involves dividing the marketplace into smaller interest groups.
a license
license
amateur athlete
adequate hotel rooms and restaurants.
Which of the following is NOT a reason why changes within collegiate athletic conferences are made?
because a school violated an NCAA rule
all of these
market segment
involves dividing the marketplace into smaller interest groups.
a license
license
amateur athlete
adequate hotel rooms and restaurants.
What do you call someone who does not get paid but plays for enjoyment, challenge or both?
because a school violated an NCAA rule
all of these
market segment
involves dividing the marketplace into smaller interest groups.
a license
license
amateur athlete
adequate hotel rooms and restaurants.
A group of individuals within a larger market that share one or more characteristics is called a _____.
because a school violated an NCAA rule
all of these
market segment
involves dividing the marketplace into smaller interest groups.
a license
license
amateur athlete
adequate hotel rooms and restaurants.
Nike giving uniforms, shoes, and equipment to a college basketball team in exchange for advertising rights is an example of _____.
because a school violated an NCAA rule
all of these
market segment
involves dividing the marketplace into smaller interest groups.
a license
license
amateur athlete
adequate hotel rooms and restaurants.
Marketers have many opportunities in amateur sports because ______.
because a school violated an NCAA rule
all of these
market segment
involves dividing the marketplace into smaller interest groups.
a license
license
amateur athlete
adequate hotel rooms and restaurants.
A legal right to reproduce a team’s logo in exchange for payment is called a _____.
because a school violated an NCAA rule
all of these
market segment
involves dividing the marketplace into smaller interest groups.
a license
license
amateur athlete
adequate hotel rooms and restaurants.
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