A group of individuals within a larger market that share one or more characteristics is called a _____.

A legal right to reproduce a team’s logo in exchange for payment is called a _____.

To maximize profits, cities with college sports teams must have ___.

What do you call someone who does not get paid but plays for enjoyment, challenge or both?

Nike giving uniforms, shoes, and equipment to a college basketball team in exchange for advertising rights is an example of _____.

Which of the following is NOT a reason why changes within collegiate athletic conferences are made?

Marketers have many opportunities in amateur sports because ______.

What is the mission of the athletic licensing and sales office at a university?

What business may NOT directly benefit from being located in a college town?

Market segmentation ______.

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