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Sports Marketing--Midterm #4
Test Description: Review for midterm exam
Instructions: Answer all questions to get your test result.
1) A group of individuals within a larger market that share one or more characteristics is called a _____.
A
marketing mix
B
market segment
C
market differentiation
D
demographic segment
2) A legal right to reproduce a team’s logo in exchange for payment is called a _____.
A
handler
B
license
C
certification
D
registration
3) To maximize profits, cities with college sports teams must have ___.
A
shopping areas
B
all of these
C
adequate hotel rooms and restaurants.
D
tourist attractions other than sports
4) What do you call someone who does not get paid but plays for enjoyment, challenge or both?
A
professional athlete
B
amateur athlete
C
minor league athlete
D
part-time athlete
5) Nike giving uniforms, shoes, and equipment to a college basketball team in exchange for advertising rights is an example of _____.
A
a violation of NCAA rules
B
a license
C
sponsorship
D
target market
6) Which of the following is NOT a reason why changes within collegiate athletic conferences are made?
A
to get higher quality teams
B
to increase publicity
C
because a school violated an NCAA rule
D
to increase revenue
7) Marketers have many opportunities in amateur sports because ______.
A
millions of potential consumers participate in amateur sports
B
all of these
C
entire families become involved in amateur sports
D
amateur athletes want top-quality equipment
8) What is the mission of the athletic licensing and sales office at a university?
A
to ensure that the public can properly identify and associate logos on the institutions marks
B
to constantly update and redesign the logo
C
to protect the use of the athletic department’s name and symbols
D
to protect the usage and ensure the recognition of the symbols
9) What business may NOT directly benefit from being located in a college town?
A
Herman’s Sporting Apparel
B
Joe’s American Deli
C
Days Inn
D
Ace Hardware
10) Market segmentation ______.
A
elevates each separate sport.
B
involves dividing the marketplace into smaller interest groups.
C
involves looking at the entire marketplace as a whole.
D
usually decreases the total sales.
*select an answer for all questions
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