Sports Marketing--Midterm #3

Match it! Select the correct answer from the pull down...Good luck!

The pricing of time for TV advertisements is tied to the number of viewers, or _____, during the programming

What term means the value people believe they receive from the products or services?

What is entertainment?

People who like to participate in certain sports also like to do what kinds of things?

What is the governing body of most college and university athletic programs?

What kinds of things are NOT important to success in niche travel?

Which of the below are technological advances that have helped marketing and advertising become a multibillion-dollar industry?

The term for dividing markets into physical locations, such as eastern, northern, southern, and western regions of the US is _______ segmentation.