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Sports Marketing--Midterm #3
Test Description: Review for midterm exam
Instructions: Answer all questions to get your test result.
1) What is entertainment?
A
Whatever people are willing to spend their time and money watching
B
Professional sports, such as major league baseball
C
Performing arts, such as theater, ballet, and symphony concerts
D
All of these
2) Which of the below are technological advances that have helped marketing and advertising become a multibillion-dollar industry?
A
Radio, newspapers, magazines
B
Internet, billboards, bus advertising
C
Internet, television, radio
D
billboards, radio and magazines
3) The pricing of time for TV advertisements is tied to the number of viewers, or _____, during the programming
A
ratings
B
demographics
C
gross impressions
D
scores
4) People who like to participate in certain sports also like to do what kinds of things?
A
Buy sports equipment that will improve their game.
B
Watch professional play of those same sports on television.
C
all of these
D
Go see that sport played live and in-person.
5) Niche travel designs vacations for all of the following EXCEPT
A
families with small children
B
music enthusiasts
C
snow skiers
D
business travelers
6) What kinds of things are NOT important to success in niche travel?
A
Pricing it to attract them.
B
Promoting and distributing it to the right customers.
C
Planning the right tour.
D
Breaking even or operating at a loss to have high sales
7) What is the governing body of most college and university athletic programs?
A
NCAA
B
NAACP
C
CCAA
D
NBA
8) Psychographics focuses on what kind of information?
A
ATTITUDES
B
LOCATION
C
INCOME
D
EDUCATION
9) The term for dividing markets into physical locations, such as eastern, northern, southern, and western regions of the US is _______ segmentation.
A
demographic
B
psychographic
C
conference
D
geographic
10) What term means the value people believe they receive from the products or services?
A
product comparison
B
product usage
C
benefits derived
D
market segment
*select an answer for all questions
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