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The number of times per advertisement, game, or show that a product or service is associated with an athlete, team or entertainer is called _____.
Firing a coach for NCAA rules violations
gross impressions
royalty
disposable income
target market
They place an ad in a magazine that they think will attract fans to the venue.
Sports marketing
Ticket sales from fans
Which of the following is NOT a way sports organizations know WHO to attract to their venue?
Firing a coach for NCAA rules violations
gross impressions
royalty
disposable income
target market
They place an ad in a magazine that they think will attract fans to the venue.
Sports marketing
Ticket sales from fans
What is the primary source of revenue for sports teams and venues?
Firing a coach for NCAA rules violations
gross impressions
royalty
disposable income
target market
They place an ad in a magazine that they think will attract fans to the venue.
Sports marketing
Ticket sales from fans
Which of the following is not a marketing strategy used in sports marketing?
Firing a coach for NCAA rules violations
gross impressions
royalty
disposable income
target market
They place an ad in a magazine that they think will attract fans to the venue.
Sports marketing
Ticket sales from fans
How does a sports organization know HOW to attract fans to their venue?
Firing a coach for NCAA rules violations
gross impressions
royalty
disposable income
target market
They place an ad in a magazine that they think will attract fans to the venue.
Sports marketing
Ticket sales from fans
A percentage of sales earned by a team each time merchandise bearing their logos is sold is called _____.
Firing a coach for NCAA rules violations
gross impressions
royalty
disposable income
target market
They place an ad in a magazine that they think will attract fans to the venue.
Sports marketing
Ticket sales from fans
A specific group of people you want to buy your product is called _____.
Firing a coach for NCAA rules violations
gross impressions
royalty
disposable income
target market
They place an ad in a magazine that they think will attract fans to the venue.
Sports marketing
Ticket sales from fans
If lots of people are out of work or their hours have been cut back at work, they have less total income and thus less _____, which is used to buy event tickets.
Firing a coach for NCAA rules violations
gross impressions
royalty
disposable income
target market
They place an ad in a magazine that they think will attract fans to the venue.
Sports marketing
Ticket sales from fans
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