Sports Marketing--Midterm #2

Match it! Select the correct answer from the pull down...Good luck!

What is the primary source of revenue for sports teams and venues?

Sports marketing professionals collect ________ data to determine a ___________ that will be used to do things like help create promotions, determine pricing, etc.

How does a sports organization know HOW to attract fans to their venue?

A specific group of people you want to buy your product is called _____.

If lots of people are out of work or their hours have been cut back at work, they have less total income and thus less _____, which is used to buy event tickets.

A percentage of sales earned by a team each time merchandise bearing their logos is sold is called _____.

Which of the following is not a marketing strategy used in sports marketing?

Which of the following is NOT a way sports organizations know WHO to attract to their venue?