Sports Marketing--Midterm #2

Match it! Select the correct answer from the pull down...Good luck!

If lots of people are out of work or their hours have been cut back at work, they have less total income and thus less _____, which is used to buy event tickets.

The number of times per advertisement, game, or show that a product or service is associated with an athlete, team or entertainer is called _____.

Which of the following is not a marketing strategy used in sports marketing?

How does a sports organization know HOW to attract fans to their venue?

A specific group of people you want to buy your product is called _____.

A percentage of sales earned by a team each time merchandise bearing their logos is sold is called _____.

The data that is collected, such as age, marital status, gender, educational level, and income, is called ___.

What is the primary source of revenue for sports teams and venues?