Sports marketing professionals collect ________ data to determine a ___________ that will be used to do things like help create promotions, determine pricing, etc.
The data that is collected, such as age, marital status, gender, educational level, and income, is called ___.
A specific group of people you want to buy your product is called _____.
The number of times per advertisement, game, or show that a product or service is associated with an athlete, team or entertainer is called _____.
A percentage of sales earned by a team each time merchandise bearing their logos is sold is called _____.
What is the primary source of revenue for sports teams and venues?
How does a sports organization know HOW to attract fans to their venue?
Which of the following is NOT a way sports organizations know WHO to attract to their venue?
If lots of people are out of work or their hours have been cut back at work, they have less total income and thus less _____, which is used to buy event tickets.
Which of the following is not a marketing strategy used in sports marketing?
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