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Unifying all tools of marketing communication is known as
selective distribution
market segmentation
depth: The store sells chicken; drumsticks, nuggets, fillets...
Select Positioning Strategy -> Deliver -> Identify Possible CA -> Choose CA
discounted products
philanthrophic objectives
augmented product
integrated marketing communication
The following are objectives of pricing, except:
selective distribution
market segmentation
depth: The store sells chicken; drumsticks, nuggets, fillets...
Select Positioning Strategy -> Deliver -> Identify Possible CA -> Choose CA
discounted products
philanthrophic objectives
augmented product
integrated marketing communication
The element of the product that covers additional consumer services and benefits is the...
selective distribution
market segmentation
depth: The store sells chicken; drumsticks, nuggets, fillets...
Select Positioning Strategy -> Deliver -> Identify Possible CA -> Choose CA
discounted products
philanthrophic objectives
augmented product
integrated marketing communication
Which of the following is incorrect about these cases about a company\'s product mix?
selective distribution
market segmentation
depth: The store sells chicken; drumsticks, nuggets, fillets...
Select Positioning Strategy -> Deliver -> Identify Possible CA -> Choose CA
discounted products
philanthrophic objectives
augmented product
integrated marketing communication
The following are strategies of channel width, except:
selective distribution
market segmentation
depth: The store sells chicken; drumsticks, nuggets, fillets...
Select Positioning Strategy -> Deliver -> Identify Possible CA -> Choose CA
discounted products
philanthrophic objectives
augmented product
integrated marketing communication
Which is the correct order of the Market Positioning process?
selective distribution
market segmentation
depth: The store sells chicken; drumsticks, nuggets, fillets...
Select Positioning Strategy -> Deliver -> Identify Possible CA -> Choose CA
discounted products
philanthrophic objectives
augmented product
integrated marketing communication
The following are types of new products EXCEPT
selective distribution
market segmentation
depth: The store sells chicken; drumsticks, nuggets, fillets...
Select Positioning Strategy -> Deliver -> Identify Possible CA -> Choose CA
discounted products
philanthrophic objectives
augmented product
integrated marketing communication
Air Asia has divided its market into M'sian, Indon & Thai markets. What best describes this situation?
selective distribution
market segmentation
depth: The store sells chicken; drumsticks, nuggets, fillets...
Select Positioning Strategy -> Deliver -> Identify Possible CA -> Choose CA
discounted products
philanthrophic objectives
augmented product
integrated marketing communication
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