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Which is the correct order of the Market Positioning process?
mark-up pricing : profitabilitity oriented pricing
discounted products
Select Positioning Strategy -> Deliver -> Identify Possible CA -> Choose CA
philanthrophic objectives
market segmentation
selective distribution
augmented product
exploitation of labour force
The following are types of new products EXCEPT
mark-up pricing : profitabilitity oriented pricing
discounted products
Select Positioning Strategy -> Deliver -> Identify Possible CA -> Choose CA
philanthrophic objectives
market segmentation
selective distribution
augmented product
exploitation of labour force
Which of the following is not a reason to develop new products?
mark-up pricing : profitabilitity oriented pricing
discounted products
Select Positioning Strategy -> Deliver -> Identify Possible CA -> Choose CA
philanthrophic objectives
market segmentation
selective distribution
augmented product
exploitation of labour force
The following are strategies of channel width, except:
mark-up pricing : profitabilitity oriented pricing
discounted products
Select Positioning Strategy -> Deliver -> Identify Possible CA -> Choose CA
philanthrophic objectives
market segmentation
selective distribution
augmented product
exploitation of labour force
The following are objectives of pricing, except:
mark-up pricing : profitabilitity oriented pricing
discounted products
Select Positioning Strategy -> Deliver -> Identify Possible CA -> Choose CA
philanthrophic objectives
market segmentation
selective distribution
augmented product
exploitation of labour force
The following have the same meaning, except
mark-up pricing : profitabilitity oriented pricing
discounted products
Select Positioning Strategy -> Deliver -> Identify Possible CA -> Choose CA
philanthrophic objectives
market segmentation
selective distribution
augmented product
exploitation of labour force
The element of the product that covers additional consumer services and benefits is the...
mark-up pricing : profitabilitity oriented pricing
discounted products
Select Positioning Strategy -> Deliver -> Identify Possible CA -> Choose CA
philanthrophic objectives
market segmentation
selective distribution
augmented product
exploitation of labour force
Air Asia has divided its market into M'sian, Indon & Thai markets. What best describes this situation?
mark-up pricing : profitabilitity oriented pricing
discounted products
Select Positioning Strategy -> Deliver -> Identify Possible CA -> Choose CA
philanthrophic objectives
market segmentation
selective distribution
augmented product
exploitation of labour force
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