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Which is the correct order of the Market Positioning process?
discounted products
integrated marketing communication
depth: The store sells chicken; drumsticks, nuggets, fillets...
exploitation of labour force
augmented product
mark-up pricing : profitabilitity oriented pricing
selective distribution
Select Positioning Strategy -> Deliver -> Identify Possible CA -> Choose CA
Unifying all tools of marketing communication is known as
discounted products
integrated marketing communication
depth: The store sells chicken; drumsticks, nuggets, fillets...
exploitation of labour force
augmented product
mark-up pricing : profitabilitity oriented pricing
selective distribution
Select Positioning Strategy -> Deliver -> Identify Possible CA -> Choose CA
The element of the product that covers additional consumer services and benefits is the...
discounted products
integrated marketing communication
depth: The store sells chicken; drumsticks, nuggets, fillets...
exploitation of labour force
augmented product
mark-up pricing : profitabilitity oriented pricing
selective distribution
Select Positioning Strategy -> Deliver -> Identify Possible CA -> Choose CA
The following have the same meaning, except
discounted products
integrated marketing communication
depth: The store sells chicken; drumsticks, nuggets, fillets...
exploitation of labour force
augmented product
mark-up pricing : profitabilitity oriented pricing
selective distribution
Select Positioning Strategy -> Deliver -> Identify Possible CA -> Choose CA
The following are strategies of channel width, except:
discounted products
integrated marketing communication
depth: The store sells chicken; drumsticks, nuggets, fillets...
exploitation of labour force
augmented product
mark-up pricing : profitabilitity oriented pricing
selective distribution
Select Positioning Strategy -> Deliver -> Identify Possible CA -> Choose CA
Which of the following is incorrect about these cases about a company\'s product mix?
discounted products
integrated marketing communication
depth: The store sells chicken; drumsticks, nuggets, fillets...
exploitation of labour force
augmented product
mark-up pricing : profitabilitity oriented pricing
selective distribution
Select Positioning Strategy -> Deliver -> Identify Possible CA -> Choose CA
Which of the following is not a reason to develop new products?
discounted products
integrated marketing communication
depth: The store sells chicken; drumsticks, nuggets, fillets...
exploitation of labour force
augmented product
mark-up pricing : profitabilitity oriented pricing
selective distribution
Select Positioning Strategy -> Deliver -> Identify Possible CA -> Choose CA
The following are types of new products EXCEPT
discounted products
integrated marketing communication
depth: The store sells chicken; drumsticks, nuggets, fillets...
exploitation of labour force
augmented product
mark-up pricing : profitabilitity oriented pricing
selective distribution
Select Positioning Strategy -> Deliver -> Identify Possible CA -> Choose CA
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