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Marketing Quiz!
Test Description: Marketing Quiz - do your best!
Instructions: Answer all questions to get your test result.
1) The element of the product that covers additional consumer services and benefits is the...
A
augmented product
B
core product
C
marketed product
D
actual product
2) Air Asia has divided its market into M'sian, Indon & Thai markets. What best describes this situation?
A
market positioning
B
marketing mix
C
market segmentation
D
product development
3) The following are types of new products EXCEPT
A
cost reductions
B
line extentions
C
discounted products
D
new-to-the-world products
4) Which of the following is incorrect about these cases about a company\'s product mix?
A
breadth: The restaurant serves appetizers, main courses, desserts, etc.
B
length: Our company has 200 different types of products.
C
consistency: Product lines and policies are consistent.
D
depth: The store sells chicken; drumsticks, nuggets, fillets...
5) The following are strategies of channel width, except:
A
intensive distribution
B
channel distribution
C
exclusive distribution
D
selective distribution
6) Which of the following is not a reason to develop new products?
A
defense of market share
B
entry of a new market
C
exploitation of technology
D
exploitation of labour force
7) The following have the same meaning, except
A
cost-plus pricing : cost-oriented pricing
B
breakeven analysis : profitability oriented pricing
C
mark-up pricing : profitabilitity oriented pricing
D
buyer based pricing : market oriented pricing
8) Unifying all tools of marketing communication is known as
A
market targetting
B
channel organization
C
integrated marketing communication
D
marketing information system
9) The following are objectives of pricing, except:
A
philanthrophic objectives
B
image objectives
C
volume objectives
D
competitive objectives
10) Which is the correct order of the Market Positioning process?
A
Select Positioning Strategy -> Deliver -> Identify Possible CA -> Choose CA
B
Deliver -> Select Positioning Strategy -> Identify Possible CA -> Choose CA
C
Choose CA-> Identify Possible CA -> Select Positioning Strategy -> Deliver
D
Identify Possible CA -> Choose CA -> Select Positioning Strategy -> Deliver
*select an answer for all questions
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