Fashion Marketing Ch. 5

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An increase in the size of the entire market (i.e. more products are sold an there are higher total sales).

Statistics that try to explain consumer behavior through such variables wuch as lifetyle, values, attitudes and self-concept.

The hiring of independent specialists to do particular work, rather than using company employees.

This involves dividing the total market into smaller groups that contain similar characteristics.

The process of systematically gathering and analyzing information relating to a particular market.

Defining the specialized niche of the market to whom the company wishes to make its greatest appeal is called...

Vital statistics of human populations, broken down by such factors as age, gender, race, education, religion, income and occupation are known as...

The part of the total market controlled by sales, usually computed by percentage of sales in relation to the total industry.