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The part of the total market controlled by sales, usually computed by percentage of sales in relation to the total industry.
Market Growth
Outsourcing
Product Development
Market Share
Market Research
Synergy
Psychographics
Market Segmentation
An increase in the size of the entire market (i.e. more products are sold an there are higher total sales).
Market Growth
Outsourcing
Product Development
Market Share
Market Research
Synergy
Psychographics
Market Segmentation
Cooperative interaction of parts that results in a total effect that is greater than the sum of the parts added together separately.
Market Growth
Outsourcing
Product Development
Market Share
Market Research
Synergy
Psychographics
Market Segmentation
This involves dividing the total market into smaller groups that contain similar characteristics.
Market Growth
Outsourcing
Product Development
Market Share
Market Research
Synergy
Psychographics
Market Segmentation
The process of carrying a product idea through stages from initial conceptualization to actual appearance in the market.
Market Growth
Outsourcing
Product Development
Market Share
Market Research
Synergy
Psychographics
Market Segmentation
Statistics that try to explain consumer behavior through such variables wuch as lifetyle, values, attitudes and self-concept.
Market Growth
Outsourcing
Product Development
Market Share
Market Research
Synergy
Psychographics
Market Segmentation
The hiring of independent specialists to do particular work, rather than using company employees.
Market Growth
Outsourcing
Product Development
Market Share
Market Research
Synergy
Psychographics
Market Segmentation
The process of systematically gathering and analyzing information relating to a particular market.
Market Growth
Outsourcing
Product Development
Market Share
Market Research
Synergy
Psychographics
Market Segmentation
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