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Fashion Marketing Ch. 5
Test Description: Ch. 5 Fashion Marketing
Instructions: Answer all questions to get your test result.
1) Defining the specialized niche of the market to whom the company wishes to make its greatest appeal is called...
A
Niche Marketing
B
Psychographics
C
Target Marketing
D
Demographics
2) This involves dividing the total market into smaller groups that contain similar characteristics.
A
Market Segmentation
B
Customer Representation
C
Characteristic Segmentation
D
Customer Service Management
3) The process of carrying a product idea through stages from initial conceptualization to actual appearance in the market.
A
Product Research
B
Product Development
C
Research and Development
D
Developmental Product Research
4) The hiring of independent specialists to do particular work, rather than using company employees.
A
Product Managers
B
Supervisor Specialists
C
Independent Contractors
D
Outsourcing
5) Vital statistics of human populations, broken down by such factors as age, gender, race, education, religion, income and occupation are known as...
A
Demographics
B
Market Description
C
Psychographics
D
Geographics
6) Statistics that try to explain consumer behavior through such variables wuch as lifetyle, values, attitudes and self-concept.
A
Value System
B
Psychographics
C
Geographics
D
Demographics
7) The process of systematically gathering and analyzing information relating to a particular market.
A
Consumer Research
B
Systems Analyst
C
Market Research
D
Product Development
8) Cooperative interaction of parts that results in a total effect that is greater than the sum of the parts added together separately.
A
Teamwork
B
Synergy
C
Cooperation
D
Team Building Activities
9) An increase in the size of the entire market (i.e. more products are sold an there are higher total sales).
A
Sales Forecast
B
Market Transformation
C
Market Dominance
D
Market Growth
10) The part of the total market controlled by sales, usually computed by percentage of sales in relation to the total industry.
A
Market Share
B
Market Segmentation
C
Total Sales
D
Sales Ratio
*select an answer for all questions
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