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An ________ is an analysis of outside influences that may have an impact on an organization.
Environmental scan
Performance standards
Geographics
Demographics
Sales forecast
Disposable income
Market segmentation
Mass marketing
Refer to statistics that describe a population in terms of personal characteristics such as age, gender, income, marital status, ethnic background, education and occupation.
Environmental scan
Performance standards
Geographics
Demographics
Sales forecast
Disposable income
Market segmentation
Mass marketing
Is the money left after taking out taxes.
Environmental scan
Performance standards
Geographics
Demographics
Sales forecast
Disposable income
Market segmentation
Mass marketing
The projection of probable, future sales in units or dollars.
Environmental scan
Performance standards
Geographics
Demographics
Sales forecast
Disposable income
Market segmentation
Mass marketing
Involves using a single marketing strategy to reach all consumers.
Environmental scan
Performance standards
Geographics
Demographics
Sales forecast
Disposable income
Market segmentation
Mass marketing
The process of classifying people who form a given market into even smaller groups is called what?
Environmental scan
Performance standards
Geographics
Demographics
Sales forecast
Disposable income
Market segmentation
Mass marketing
Refers to segmentation of the market based on where people live.
Environmental scan
Performance standards
Geographics
Demographics
Sales forecast
Disposable income
Market segmentation
Mass marketing
An expectation for performance that reflects the plan’s objectives.
Environmental scan
Performance standards
Geographics
Demographics
Sales forecast
Disposable income
Market segmentation
Mass marketing
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