Marketing Principles Ch. 2

Match it! Select the correct answer from the pull down...Good luck!

A formal, written document that directs a company’s activities for a specific period of time is called a(n) ________. (10 points)

Refer to statistics that describe a population in terms of personal characteristics such as age, gender, income, marital status, ethnic background, education and occupation.

An ________ is an analysis of outside influences that may have an impact on an organization.

The process of classifying people who form a given market into even smaller groups is called what?

An expectation for performance that reflects the plan’s objectives.

Refers to segmentation of the market based on where people live.

Involves grouping people with similar lifestyles, as well as shared attitudes, values and opinions.

The projection of probable, future sales in units or dollars.